Starbucks hoped mobile orders and the drive-through would save its business. New CEO Brian Niccol says that was a mistake.

Show Business and Finance Publications

Fri, February 21, 2025

[ Fri, Feb 21st 2025 ]: jacobin

US Economic Decline Has Been Greatly Exaggerated

[ Fri, Feb 21st 2025 ]: Marketplace

What do you want to know about business or the economy?

[ Fri, Feb 21st 2025 ]: Calendar

Ditch the Juggling Act: 12 Ways Automated Scheduling Will Revolutionize Your Life (and Business)

[ Fri, Feb 21st 2025 ]: Politico

Three potential pitfalls for phase 2 Gaza talks

[ Fri, Feb 21st 2025 ]: Salon

Why you should consider freezing your credit right now

[ Fri, Feb 21st 2025 ]: coloradopolitics

Colorado House committee votes to advance bill to adjust state's pay structure for tipped workers

[ Fri, Feb 21st 2025 ]: CNN

Target is getting hit from all sides on DEI

[ Fri, Feb 21st 2025 ]: manilatimes

BIR, Customs collections higher in January - Recto

[ Fri, Feb 21st 2025 ]: Fortune

What if AI creates more jobs than it destroys?

[ Fri, Feb 21st 2025 ]: Investopedia

MercadoLibre Stock Sets All-Time High as Q4 Earnings Blow Past Estimates

[ Fri, Feb 21st 2025 ]: AOL

What type of business savings account is right for you?

[ Fri, Feb 21st 2025 ]: Kiplinger

UnitedHealth Stock Drags on the Dow After DOJ Probe News

[ Fri, Feb 21st 2025 ]: Kiplinger

Block Stock Falls After Revenue, Earnings Miss Expectations

[ Fri, Feb 21st 2025 ]: Reuters

Block shares drop as spending slowdown puts BNPL expansion in focus

[ Fri, Feb 21st 2025 ]: Forbes

Progress Over Perfection: Empowering Finance Teams With Digital Fluency

[ Fri, Feb 21st 2025 ]: Forbes

She Earns More: Redefining Power And Partnership In Modern Families

[ Fri, Feb 21st 2025 ]: AOL

Should you sign a loan or pay a fee to get your tax refund early? Here's what you need to know

[ Fri, Feb 21st 2025 ]: Bloomberg

Trump's Tariff Wars Leave US Small Business With Nowhere to Hide

[ Fri, Feb 21st 2025 ]: Fortune

Starbucks hoped mobile orders and the drive-throu .. ss. New CEO Brian Niccol says that was a mistake.

[ Fri, Feb 21st 2025 ]: Zawya

Microsoft AI Tour showcases groundbreaking AI inn .. ons driving transformation and growth across Oman

[ Fri, Feb 21st 2025 ]: MSN

India's F&B on Ventilator: Archit Singhal's Eye-Opening Book Calls for Urgent Industry Reforms

[ Fri, Feb 21st 2025 ]: MSN

French business activity contracts much more than expected in February, PMI shows

[ Fri, Feb 21st 2025 ]: cnbctv18

Unsecured loans and digital risks: RBI and bank officials flag challenges

[ Fri, Feb 21st 2025 ]: Reuters

UK runs record January budget surplus but misses forecasts

[ Fri, Feb 21st 2025 ]: Bloomberg

Bessent Plans First Call With China Counterpart on Friday

[ Fri, Feb 21st 2025 ]: Forbes

The Future Of Wall Street And Enterprise: Fintech 50 2025

[ Fri, Feb 21st 2025 ]: Outlookindia

For Banking Technologist Girish Wali, The Real-Wo .. n Of AI Is A Necessity For The Present And Future

[ Fri, Feb 21st 2025 ]: MSN

Can You Cash a Check at an ATM?

[ Fri, Feb 21st 2025 ]: Yahoo

'Unrestrained': Trump pushes business interests in 2nd term

[ Fri, Feb 21st 2025 ]: MSN

Cut deficit, create bold budget moves - Paul Chan's mission impossible?

[ Fri, Feb 21st 2025 ]: Reuters

StanChart reports 18% rise in annual profit, roughly in line with estimates

Thu, February 20, 2025

[ Thu, Feb 20th 2025 ]: Yahoo

Beshear: Weather death toll rises to 15, search-and-rescue phase ending

[ Thu, Feb 20th 2025 ]: 7NEWS

INSIDE MEDIA: Neighbours axed again and exposing the secret MAFS contract contestants have to sign

[ Thu, Feb 20th 2025 ]: CNBC

CNBC Daily Open: Alibaba surges and Amazon beats Walmart

[ Thu, Feb 20th 2025 ]: Forbes

IRS Taxpayer Data Is Tightly Restricted By Law. W .. is Stop Trump, Musk And DOGE From Gaining Access?

[ Thu, Feb 20th 2025 ]: Forbes

7 Free Courses To Learn Data Science Skills That Pay $100,000+ In 2025

[ Thu, Feb 20th 2025 ]: Forbes

Former Indy 500 Winner Tony Kanaan Named Arrow McLaren Team Principal

[ Thu, Feb 20th 2025 ]: Reuters

Crypto worth $99 million withdrawn from Milei-backed Libra token, researchers say

[ Thu, Feb 20th 2025 ]: cfodive

GM tariff playbook includes international inventory cuts, CFO says

[ Thu, Feb 20th 2025 ]: Fortune

Walmart has kept prices low during inflation and raised pay for managers. Investors aren't happy

[ Thu, Feb 20th 2025 ]: Reuters

PepsiCo joins major US companies in tweaking DEI policies

[ Thu, Feb 20th 2025 ]: Reuters

Citigroup joins corporate retreat from diversity initiatives

[ Thu, Feb 20th 2025 ]: Wired

DOGE Puts $1 Spending Limit on Government Employee Credit Cards

[ Thu, Feb 20th 2025 ]: Oregonian

Oregon will issue loans to help build middle-income homes

[ Thu, Feb 20th 2025 ]: MSN

Tax scam alert: AI-powered fraud on the rise, here's how to protect your tax refund

[ Thu, Feb 20th 2025 ]: MSN

Trade Tracker: Stephanie Link trims CrowdStrike and buys more UnitedHealth & Diamondback Energy

[ Thu, Feb 20th 2025 ]: MSN

Greyhounds and buses: How Labour persuaded Wales' sole Lib Dem Senedd member to back its budget

[ Thu, Feb 20th 2025 ]: GOBankingRates

10 Industries With Remote Jobs That Pay $100K or More in 2025

Starbucks hoped mobile orders and the drive-through would save its business. New CEO Brian Niccol says that was a mistake.

//business-finance.news-articles.net/content/202 .. ew-ceo-brian-niccol-says-that-was-a-mistake.html

Published in Business and Finance on Friday, February 21st 2025 at 7:00 GMT by Fortune

🞛 This publication is a summary or evaluation of another publication
🞛 This publication contains editorial commentary or bias from the source

Starbucks new CEO Brian Niccol says "I think we got confused that mobile ordering could solve the entire business".

2025-02-21 165 x 110 / 4297 Bytes

The article from MSN discusses how Starbucks, under the leadership of new CEO Brian Niccol, has acknowledged that its heavy reliance on mobile orders and drive-through services was a strategic misstep. Initially, these methods were seen as solutions to streamline operations and cater to customer convenience during the peak of the digital and health-conscious consumer trends. However, Niccol has pointed out that this approach led to several issues including customer dissatisfaction due to long wait times, operational inefficiencies, and a disconnect from the traditional Starbucks experience which emphasizes in-store ambiance and personal interaction. The new CEO aims to rebalance the business model by enhancing in-store experiences, improving staff training for better service, and possibly rethinking the role of mobile ordering to ensure it complements rather than dominates the Starbucks experience. This shift in strategy comes as part of a broader effort to adapt to changing consumer behaviors while maintaining the brand's core values.

Read the Full Fortune Article at:
[ https://www.msn.com/en-us/money/companies/starbucks-hoped-mobile-orders-and-the-drive-through-would-save-its-business-new-ceo-brian-niccol-says-that-was-a-mistake/ar-AA1zrQ6d ]