The private sector is expected to play a more active role in addressing the rising cost of living in Fiji, while also adopting fair pricing and improved operational efficiencies.
The article from FBC News discusses the ongoing issue of high living costs in Fiji, with a particular focus on the need for fairer pricing to alleviate financial pressures on consumers. The Consumer Council of Fiji has highlighted that despite some price reductions, the overall cost of living remains high, impacting the affordability of basic goods. The Council has urged businesses to adopt more transparent and fair pricing strategies, especially in light of global economic challenges. They emphasize the importance of businesses considering the economic conditions of consumers when setting prices, suggesting that a more equitable pricing model could help in reducing the financial burden on Fijian households. Additionally, there is a call for government intervention to regulate prices of essential items to ensure they remain accessible to all income groups.