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Amazon Restructures Seller Services Leadership

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  Published in Business and Finance on Thursday, February 5th 2026 at 1:34 GMT by GeekWire
      Locale: Washington, UNITED STATES

SEATTLE - February 5, 2026 - Amazon today announced a pivotal restructuring of its leadership, positioning Amit Agarwal, the seasoned leader of Amazon India, to helm the crucial Amazon Seller Services division. Simultaneously, the company is leveraging the deep expertise of current head Dharmesh Mehta by appointing him as a dedicated Technical Advisor reporting directly to CEO Andy Jassy. This strategic shift signals Amazon's continued commitment to its burgeoning third-party seller ecosystem and a proactive approach to harnessing institutional knowledge for future innovation.

The move elevates Agarwal, who has successfully steered Amazon's operations in the dynamic Indian market, to a global role responsible for all tools and services empowering the millions of third-party sellers who utilize the Amazon platform. This is no small feat; third-party sales consistently represent a substantial and growing portion of Amazon's overall revenue - exceeding 55% in recent quarters, according to internal reports. The Indian market, in particular, has been a key growth driver, and Agarwal's experience in navigating its unique challenges and opportunities has clearly impressed Amazon's leadership.

"Amit's deep understanding of the Indian market, coupled with his proven track record of scaling operations and fostering innovation, makes him uniquely qualified to lead our Seller Services organization," Amazon stated in a press release. "He understands the nuances of supporting a diverse seller base, from small artisans to large manufacturers, and is adept at building robust infrastructure to meet their evolving needs."

While Agarwal's appointment signifies a forward push in scaling and enhancing seller support, the transition of Dharmesh Mehta is equally significant. Mehta, who has long been the face of Amazon Seller Services, will now operate as a dedicated Technical Advisor to Andy Jassy. While Amazon has remained tight-lipped about the specifics of Mehta's new role, industry analysts speculate it will focus on long-term strategic technology planning, particularly regarding artificial intelligence, machine learning, and the further integration of automation within the seller experience. Mehta's intimate understanding of the seller ecosystem, developed over years of leading the division, will be invaluable in identifying opportunities to leverage technology to improve efficiency, reduce costs, and enhance the overall selling experience.

The decision to move Mehta into an advisory role rather than removing him entirely demonstrates Amazon's commitment to retaining valuable institutional knowledge. In a company known for its demanding culture and rapid innovation cycles, retaining experienced leaders who understand the intricacies of the business is paramount. Many tech giants have struggled with "brain drain" as veteran employees move on to other ventures, but Amazon appears to be actively countering this trend.

This restructuring arrives at a critical juncture for Amazon. Competition in the e-commerce space is intensifying, with rivals like Walmart, Shopify, and Temu all vying for market share. Furthermore, regulatory scrutiny surrounding anti-trust concerns and the treatment of third-party sellers is increasing globally. Amazon needs to continually refine its seller services to maintain its competitive edge, attract new sellers, and ensure compliance with evolving regulations. Analysts suggest a key focus will be on providing more transparency in seller fees, improving dispute resolution processes, and offering more sophisticated tools for brand protection and counterfeit detection.

"Amazon's Seller Services are the backbone of their marketplace," explains retail analyst Eleanor Vance of Forrester Research. "Maintaining a healthy and thriving seller ecosystem is critical to their long-term success. Agarwal's experience in a rapidly evolving market like India will be instrumental in adapting to these changing dynamics. The fact that Mehta is being retained in a key advisory role suggests Amazon is serious about leveraging his deep understanding of the seller landscape to inform their future strategy."

The transition is expected to be seamless, with Agarwal taking immediate responsibility for Amazon Seller Services. Amazon has a well-established playbook for leadership transitions, emphasizing clear communication, detailed handover processes, and a commitment to continuity. Investors appear optimistic about the changes, with Amazon's stock price seeing a modest uptick in pre-market trading following the announcement. The coming months will reveal how these leadership shifts translate into tangible benefits for both Amazon and its millions of third-party sellers.