Business & Finance
Business and Finance
Business and Finance 
Wed, May 12, 2010
Prudential Real Estate and Relocation Services Appoints Stephen Van Anden as Chief Marketing and Innovation Officer
IRVINE, Calif.--([ BUSINESS WIRE ])--Prudential Real Estate and Relocation Services, Inc., a Prudential Financial, Inc. (NYSE: PRU) company, has appointed Stephen Van Anden to the position of chief marketing and innovation officer, effective immediately.
"Stevea™s deep familiarity with the cultural trends and technologies that are shaping our markets and his proven track record for defining and implementing high-impact brand marketing strategies make him an ideal addition to our team."
Van Anden, reporting directly to chairman and chief executive officer Jim Mallozzi of Prudential Real Estate and Relocation Services, will oversee the companya™s traditional marketing, advertising and branding programs, and will spearhead marketing-innovation, research and thought-leadership initiatives. Prior to joining the company, he served as an advisor and consultant with responsibility for leading the Prudential Real Estate Collaborative Innovation Partnership (PRECIP).
aWe are delighted that Steve has joined the Prudential team,a said Mallozzi. aStevea™s deep familiarity with the cultural trends and technologies that are shaping our markets and his proven track record for defining and implementing high-impact brand marketing strategies make him an ideal addition to our team.a
Van Anden is a 13-year veteran of IBM who, before starting his own firm, served as chief marketing officer for electronic trading platform BondBook. Previously, he was director of Strategic Market Development at Merrill Lynch.
aI couldna™t be more excited to join Prudential Real Estate and Relocation Services a" an organization so deeply committed to the concept of ahome,a said Van Anden. aTheir passion and determination to provide real estate affiliates, relocation clients and the individuals they serve with the most innovative tools and meaningful client experience is inspiring and contagious.a
Van Anden said one of his top priorities is to define and implement PRECIPa™s agenda, including oversight of component research initiatives and the recruitment of additional participating technology partners. PRECIP is the real estate industrya™s first research and development laboratory focused exclusively on building a new generation of tools and resources for real estate professionals.
aAs we look to the future, Stevea™s creativity and broad network of marketing and innovation trend setters will help us deliver on our commitment to provide our affiliates and relocation clients with the most exciting and relevant marketing tools and client experience,a Mallozzi said.
Prudential Real Estate and Relocation Services, Inc. is Prudentiala™s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estatea™s Online Seller AdvantageSM program designed to provide real-time information to sellers with the touch of a keystroke. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with 1,700 franchise offices and approximately 60,000 sales professionals in the franchise network as of March 31, 2010.
Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $693 billion of assets under management as of March 31, 2010, has operations in the United States, Asia, Europe, and Latin America. Prudentiala™s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. In the U.S., Prudentiala™s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit [ www.news.prudential.com ].