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RightSmile(R) Enters Into Agreement for South American Distribution Initially Worth Over $300,000 Annually

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  Published in Business and Finance on Thursday, May 13th 2010 at 4:40 GMT by Market Wire
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PORT ST. LUCIE, FL--(Marketwire - May 13, 2010) - RightSmile, Inc. (PINKSHEETS: [ RIGH ]) ([ www.RightSmile.com ]) the leader in Cosmetic Laser Teeth Whitening has entered into a distribution agreement with the newly formed RightSmile Latin America. This transaction is expected to add a minimum of $300,000 per year in additional revenue.

RightSmile^® has entered into a distribution agreement with RightSmile Latin America (RightSmile LA), headed by Sra. Diana Irving, to provide in-country distribution of RightSmile products and systems.

"This Distribution Agreement along with the global presence of Revadent will further assist RightSmile^® in becoming THE global solution for Cosmetic Teeth Whitening," said Gene Caiazzo, President RightSmile^®.

RightSmile LA has conducted market analysis and testing of the RightSmile Products and Systems and has determined the markets to be both vibrant and receptive to the RightSmile^® process. RightSmile LA's initial thrust will be into the Colombian marketplace and then followed closely by Peru, Panama, Paraguay, Uruguay and Chile. Additionally RightSmile LA has requested and been granted rights of first refusal on the Argentine marketplace. "We are extremely excited by the initial feedback from the market, and the support given by the entire US RightSmile^® team. These events have further convinced us that the RightSmile^® system can be easily translated to the Latin marketplace; no doubt it will quickly become the number one Cosmetic Teeth Whitening product in the region and a major success. With over twenty years of experience in distribution in the region, I can say this is the first truly innovative business model and product I have seen introduced," so indicates Sra. Diana Irving, President RightSmile Latin America, Inc.

About RightSmile^®:
Based in Port St. Lucie, Florida, RightSmile, Inc. engages in the distribution of branded and private label Cosmetic Laser Teeth Whitening products. RightSmile^® provides an exclusive turn-key Cosmetic Teeth Whitening System designed to complement existing health, beauty and medical businesses. Approved branded retailers become known as SmileShoppes ([ www.MySmileShoppe.com ]). RightSmile^® provides every SmileShoppe (RightSmile^® dealer) with State-of-the Art Whitening Technology at no cost.

The Company believes all other remarks made in the release to be accurate to the best of their knowledge.

The foregoing press announcement contains forward-looking statements that can be identified by such terminology such as "believes," "expects," "potential," "plans," "suggests," "may," "should," "could," "intends," or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to be materially different from any future results, performance or achievements expressed or implied by such statements. In particular, management's expectations could be affected by, among other things, uncertainties relating to our success in completing acquisitions, financing our operations, entering into strategic partnerships, engaging management and other matters disclosed by us in our public filings from time to time. Forward-looking statements speak only as to the date they are made. The Company does not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.