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Cephas Launches First Music App

^{Published on 2010-05-13 10:20:20 - Market Wire}
 

PHOENIX, AZ--(Marketwire - May 13, 2010) - Cephas Holding Corp (PINKSHEETS: [ CEHC ]) today announced that its first music app, Metal News, is now available for download on iTunes. Metal News is based on the very popular "Underboss" format. The app contains a series of news wires covering all genres of heavy metal music. The app is advertiser supported.

Some features of Metal News are:

• Feeds focus more on particular genres such as thrash, hardcore, crossover and power metal,
• Some streams cover news more concentrated in other areas of the world such as South America and Europe,
• User can browse headlines and read stories quickly without having to load full web pages, or can choose to view the whole webpage in-app,
• Currently the only app available that aggregates content from a variety of sources reporting news about metal music.

With Metal News, the company continues to expand its portfolio of apps that are targeted at the younger male demographic. Cephas believes that a group of apps with a focus on subjects including MMA, music, models, and entertainment will have significant value to advertisers and marketers. Industry estimates put the worldwide mobile advertising market at $7.2 billion by 2012.

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on risks and uncertainties including: dependence on management and the timely release and acceptance of our products, our ability to raise capital, risks associated with our operations. Other important factors and information are contained in the Company's Annual Report on Form 10-K in the section entitled "Risk Factors," as updated in the Company's Quarterly Reports on Form 10-Q and the Company's other periodic filings with the SEC. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.