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Target missed analysts' sales expectations by nearly half a billion dollars in the aftermath of DEI-related boycotts

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  In-store foot traffic dipped 5.7%, the number of transactions both in-store and online dropped 2.4%, and the amount customers spent decreased 1.4%.

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Target Corp. reported first-quarter earnings that fell short of Wall Street's expectations, with sales declining due to ongoing boycotts related to the company's diversity, equity, and inclusion (DEI) initiatives. The retailer's revenue dropped by 3.7% year-over-year to $24.53 billion, missing analysts' estimates of $24.75 billion. Same-store sales also decreased by 3.2%, reflecting a challenging consumer environment and backlash from conservative groups over Target's Pride Month merchandise and other DEI efforts. CEO Brian Cornell acknowledged the impact of the boycotts but emphasized the company's commitment to its values, stating that Target would continue to support inclusivity despite the financial hit. The company's stock fell 5% in pre-market trading following the announcement.

Read the Full Fortune Article at:
[ https://fortune.com/2025/05/28/target-missed-analysts-sales-expectations-dei-boycotts/ ]