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Starbucks is changing one of the most | CNN Business

//business-finance.news-articles.net/content/202 .. ks-is-changing-one-of-the-most-cnn-business.html

Published in Business and Finance on Thursday, May 29th 2025 at 12:20 GMT by CNN
^{🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source}

Starbucks is changing one of its most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to boost profits.

- Click to Lock Slider

Starbucks announced changes to its rewards program starting June 1, 2025, where customers will earn 25 bonus Stars for bringing their own reusable cup, up from the previous 10 Stars, as part of an effort to reduce waste and promote sustainability. The company also introduced a new reusable cup borrowing program at select locations, allowing customers to borrow a cup for a small deposit, which is refunded upon returning the cup. These initiatives are part of Starbucks' broader commitment to environmental responsibility, aiming to significantly decrease its environmental footprint by encouraging reusable cup usage among its patrons.

Read the Full CNN Article at:
[ https://www.cnn.com/2025/05/29/food/starbucks-rewards-reusable-cup-stars-changes ]

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