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Dave & Buster's Is Revving Up Business With New Hot Wheels Menu

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Dave & Buster's is teaming up with Mattel for a new exclusive Hot Wheels arcade game, as well as a Hot Wheels-themed menu.
The article from Yahoo Lifestyle discusses how Dave & Buster's is experiencing a business surge due to the popularity of their new Hot Wheels arcade game. Launched in collaboration with Mattel, the game has attracted both nostalgic adults and children, significantly boosting foot traffic and revenue. The game's success has led Dave & Buster's to consider expanding their arcade offerings with more licensed games. Additionally, the article highlights how the company is leveraging social media and influencer marketing to promote the new game, further enhancing its appeal and driving more customers to their locations.

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[ https://www.yahoo.com/lifestyle/dave-busters-revving-business-hot-110000980.html ]