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VANCOUVER, BRITISH COLUMBIA--(Marketwire - May 17, 2010) - PNI Digital Media (TSX VENTURE:PN)(OTCBB:PNDMF), ("PNI" or the "Company"), the leading innovator in digital media solutions for retailers, announced that Scott Brownstein has stepped down as a Director of PNI in order to allow him to focus more of his time on personal ventures.

"Scott joined our Board of Directors at a critical time for the Company and his experience helped us during our largest growth phase to date," said Kyle Hall, Chief Executive Officer of PNI Digital Media. "We thank him for his contributions during nearly two years of service and wish him well in his future endeavours. With the addition of Lawrence I. Lerner to the Board after our Annual General Meeting in March, following on from Scott's departure, the Board will be comprised of eight members, which we believe is appropriate for the size of the Company at this point in time."

About PNI Digital Media- Founded in 1995, PNI Digital Media operates the PNI Digital Media Platform, which provides transaction processing and order routing services for major retailers. The PNI Digital Media Platform connects consumer-ordered digital content, whether from online, in-store kiosks, desktop software or mobile phones, with retailers that have on-demand manufacturing capabilities for the production of personalized products such as photos, photo books and calendars, business cards and stationery. PNI Digital Media successfully generates millions of transactions each year for retailers and their thousands of locations worldwide.

For more information please visit [ www.pnimedia.com ].

The statements that are not historical facts contained in this release are forward-looking statements that involve risks and uncertainties. PNI Digital Media's actual results could differ materially from those expressed or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, changes in technology, employee retention, inability to deliver on contracts, failure of customers to continue marketing the online solution, competition, general economic conditions, foreign exchange and other risks detailed in the Company's annual report and other filings. Additional information related to the Company can be found on SEDAR at [ www.sedar.com ] and on the SEC'S website at [ www.sec.gov/edgar.shtml ]. The information contained herein is subject to change without notice. PNI Digital Media shall not be liable for technical or editorial errors or omissions contained herein.

PNI Digital Media relies upon litigation protection for "forward-looking" statements.

The TSX Venture Exchange has neither approved nor disapproved the information contained in this release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.