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CALGARY, ALBERTA--(Marketwire - May 12, 2010) - Multiplied Media Corporation (TSX VENTURE:MMC), a leading provider of mobile local search services, today announced the implementation of the Poynt360 name to the augmented reality search feature within the Poynt local search application for iPhone. Poynt360 overlays search results with the real-world environment as viewed through the iPhone's camera, providing the user with a powerful augmented local search experience.

Poynt is a free location-aware application that connects iPhone users to local businesses, people, restaurants and movie theaters. To use Poynt360 augmented reality, users select the 360 degrees tab to view search results in two ways; users can point the iPhone camera at the ground to view compass-like arrows pointing them to what is nearby, or use "heads-up display" where they can view the iPhone at eye level to view tags that are placed over locations around them. From the tags, users can perform actions such as placing a call, browsing a website or mapping directions.

The 360 degrees title was submitted by Gillian Bailey, a Poynt user who entered the name suggestion during the Augment Your Reality Sweepstakes. As part of her prize package Gillian is receiving an all expense paid trip for two to New York City, including airfare, accommodations and $2,500 in spending money. The grand prize also includes the implementation of the 360 degrees name within the Poynt application.

"I thought about what it is that the augmented reality feature does and how it shows me what is all around me," said Gillian Bailey, winner of the Augment Your Reality Contest. "Poynt is a great application for finding what is close by and getting me to where I want to go. I'm looking forward to my trip to New York City and using Poynt in the Big Apple."

Poynt is available as a free download for iPhone and iPod Touch users in Canada and the United States from the Apple App Store. Poynt is also available for BlackBerry smartphones on BlackBerry® App World ([ www.blackberry.com/appworld ]) or via Over the Air download at m.poynt.com.

About Multiplied Media Corporation

Multiplied Media ([ www.multiplied.com ]) develops and operates mobile applications that enhance the consumers' ability to connect with the people and businesses most important to them. Their multi-award-winning application Poynt ([ www.poynt.com ]) is a mobile local search service available over BlackBerry smartphones and iPhone and iPod Touch devices. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. The MyInboxNow offering, from newly acquired UnoMobi ([ www.unomobi.com ]), enables low-end feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

Apple, iPhone and iPod Touch are trademarks of Apple Inc., registered in the U.S. and other countries.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.