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DIAS Holding, Inc.: Alphonse Kolis Joins the Detroit International Auto Salon

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^{Published in Business and Finance on Tuesday, February 17th 2009 at 4:02 GMT, Last Modified on 2009-02-17 04:02:52 by Market Wire}  

ALLEN PARK, MI--(Marketwire - February 17, 2009) - DIAS Holding, Inc. (OTCBB: [ DSHL ]) announced today that Mr. Alphonse Kolis has joined their executive sales staff at the Detroit International Auto Salon (DIAS). Mr. Kolis, a 25-year veteran in the automotive industry who achieved record sales in the highly competitive aluminum wheel market, will focus on driving sales to OEMs and major aftermarket customers for DIAS.

"I am excited about joining an innovative and creative company like DIAS," stated Mr. Kolis. "I strongly believe that DIAS' unique concept, value-added products and services along with the potential for cost savings will be very beneficial to the automotive OE and after market customers. I am impressed with the existing showroom of wheels at DIAS that demonstrates the depth and breadth of DIAS' wheel sources. We can offer our customers the best manufacturing technology that is most suitable to their specific program requirements whether it be in cast, forged, flow formed, premium paint finishes, chrome plating, chrome clad, polished or the up-and-coming particle vacuum deposition process." Prior to joining DIAS, Mr. Kolis was the lead sales account manager for Superior Industries International, where for thirteen years, he led this industry-leading wheel manufacturer to achieve significant sales goals, including initiating and growing the Chrysler sales account to $125 million in five years. In his new role, he will introduce the US domestic automakers to DSHL's Mechanical Manufacturing Service (MMS), a design-to-manufacturing life-cycle program management service.

"We are delighted to have Mr. Kolis join the DSHL family," stated Michael Wesney, President of DIAS. "He brings a full perspective of the OEMs, including the experience to respond to their sourcing and cost reduction requirements with ideas and workable solutions in a product area that is so visibly important to the OEM's new sales objectives."

This news release includes comments that may be deemed forward-looking within the meaning of the safe harbor provisions of the U.S. Federal Securities Laws. These include, among other things, statements about expectations of future transactions or events, revenues, sales of products and performance. Forward-looking statements are subject to risks and uncertainties that may cause the company's results to differ materially from expectations. These risks include the company's ability to execute its business plans, domestically and internationally, to exploit its strategic partnerships, to gain customer and potential customer acceptance of its products, to manage currency and commodity fluctuations and raw material cost increases and other such risks as the company may identify and discuss from time to time. Accordingly, there is no certainty that the company's plans or projections will be achieved.