Business & Finance
Tue, February 24, 2009Mon, February 23, 2009Sun, February 22, 2009Fri, February 20, 2009Thu, February 19, 2009Wed, February 18, 2009Tue, February 17, 2009Mon, February 16, 2009Fri, February 13, 2009Thu, February 12, 2009Indigo Books & Music Inc.: Indigo and Chapters Launch Twilight DVD With Movie Night at Select Stores
Published in Business and Finance on Thursday, February 19th 2009 at 9:45 GMT, Last Modified on 2009-02-19 09:46:38 by Market Wire
TORONTO, ONTARIO--(Marketwire - Feb. 19, 2009) - Indigo Books & Music Inc. (TSX:IDG) -
Attention: Lifestyle, Entertainment, Book Editors
Followers of Stephenie Meyer's [ Twilight Saga ] flocked to the theatres when Kristen Stewart and Robert Pattison hit the big screen in December 2008 as Bella and Edward. Now fans can own the DVD or Blu Ray edition of the movie when the fully loaded two-disk [ Twilight DVD ] officially goes on sale at 12:01 am on March 21st, 2009. Pre-orders of the Twilight DVD are now being accepted in-store at Indigo, Chapters, Coles and online at [ chapters.indigo.ca ].
"Fans of Stephenie Meyer's Twilight series will want to own this special edition because it includes a detailed seven-part documentary offering the ultimate insider's look at how Twilight was created from book to script to screen," says Trevor Dayton, VP Kids and Entertainment, Indigo Books & Music Inc. The special edition two-disc Twilight DVD will be exclusively priced for Indigo customers at only $23.99 through opening weekend(i) when fans of the series can take home the ultimate Twilight collectible.
To mark the occasion, Canada's Twilight Headquarters will host "[ Twilight Movie Night ]" starting at 9pm on Friday, March 20th, 2009 at select Indigo and Chapters stores nationally and will feature:
- in-store screenings of the movie
- trivia games, contests and prizes
- free refreshments
"We're pleased to host another memorable Twilight-themed celebration that encourages teen booklovers to share their passion for the series with fellow fans," continued Dayton. The Twilight series has become an international phenomenon and Canadian "Twilighters" have embraced each new book launch in the series with increasing fervor. Stephenie Meyer was greeted by more than 2,000 fans when she made an appearance at Indigo Manulife in Toronto following the release of Eclipse in 2007, and thousands more converged at Midnight Masquerade parties across the country to celebrate the release of Breaking Dawn in 2008.
Indigo continues to be Canada's Twilight destination offering unique experiences to connect with like-minded fans in-store at Indigo and Chapters and online at Indigo's [ Online Community ].
Events begin at 9PM at each of the participating Twilight Movie Night stores:
Eastern Canada -------------- - Chapters St. John's, St. John's, NF - Chapters Bayer's Lake Power Centre, Halifax, NS Central Canada -------------- - Chapters Pointe Claire, Pointe-Claire, QC - Chapters Gloucester, Ottawa, ON - Chapters Kanata Centrum, Ottawa, ON - Chapters Oshawa Shopping Centre, Oshawa, ON - Indigo Yorkdale, Toronto, ON - Chapters Square One, Mississauga, ON - Chapters Stone Road Mall, Guelph, ON Western Canada -------------- - Chapters St. Vital Centre, Winnipeg, MB - Chapters Spectrum Shopping Centre, Calgary, AB - Chapters West Edmonton Mall, Edmonton, AB - Chapters Granville, Vancouver, BC
About Indigo Books & Music Inc.
Indigo is a publicly traded Canadian company listed on the Toronto Stock Exchange (TSX:IDG). As the largest book retailer in the country, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Life; IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles. The online division, [ www.chapters.indigo.ca ], features books, toys, music and DVDs, and hosts the award winning Indigo Online Community. In 2008, Indigo launched Pistachio, an eco-aware lifestyle store featuring stationery, gifts and home decor, and apothecary.
Chapters and Indigo are rated as the number one and number two retailers in Canada by the Kubas Major Market Retail Report, and have occupied the list since 2000.
In 2004, Indigo founded the Indigo Love of Reading Foundation, a registered charity that provides new books and education materials to high-needs Canadian elementary schools, to address the literacy crisis in Canada. Visit [ loveofreading.org ] for more information.
To learn more about Indigo, please visit the About Our Company section of [ www.chapters.indigo.ca ].
(i) Twilight DVD pre-order and launch price of CDN $23.99 will be honoured until March 21st, 2009 only at Indigo, Chapters, Coles and online at www.chapters.indigo.ca.
