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Axis Technologies Group, Inc.: Axis Technologies Ballast Featured in New Energy-Efficient Fixture From FSC Lighting

^{Published on 2009-01-09 05:03:30, Last Modified on 2009-01-09 05:05:07 - Market Wire}
 

LINCOLN, NE--(Marketwire - January 9, 2009) - Axis Technologies Group, Inc. (PINKSHEETS: [ AXTG ]) is excited to announce that FSC Lighting ([ www.fsclighting.com ]), of Santa Fe Springs, CA, has launched their own daylight harvesting and dimming fluorescent lighting system by installing the Axis Technologies ballast into FSC fluorescent light fixtures known as the DHS Series. The FSGreenZone section of the FSC website provides a description of its new fixture that can reduce lighting energy costs by up to 70%. This launch allows FSC, whose slogan is "Energy Efficient Lighting," to provide its customer base with an even more energy-efficient daylight harvesting fixture.

FSC recently initiated its new product launch in California and New York. The state of New York offers incentives for using energy efficient lighting by retrofitting or in new construction. In particular, NYSERDA (New York State Energy Research and Development Authority) offers a $40 rebate for use of the Axis ballast. Subsequent launches will be made by FSC in other states offering incentives for energy reduction.

Installation of the FSC fixture with the Axis ballast makes it easy for businesses to embrace the economic benefits of environmental responsibility. The electrical energy savings can be as much as 400 kWh per fixture per year, which equates to nearly 700 pounds of carbon dioxide emission reduction. Quick installation, no commissioning (periodic recalibration), and individually integrated automatic controls makes this new fixture unique.

Dave Derk, National Sales Mgr. for FSC Lighting, said, "FSC Lighting is very optimistic about the sales potential of the energy efficient DHS Series fixtures and we currently have orders shipping for installation in a well-known national restaurant chain." Mr. Derk continued, "FSC has 34 rep agencies nationwide, and we have been aggressively introducing the new FSC DHS fixture series to our customers. I wasn't surprised by the instant interest we received from many of our customers after the recent launch."

Gary Boe, National Sales Mgr. for Axis Technologies, said, "Axis is pleased to work with FSC in what will be a win/win situation for both companies. Partnering with a company that already has an established customer base is a great way to bring market awareness of the Axis Daylight Harvesting ballasts to a higher level, and to help reduce this country's energy needs. Also, the incorporation of the Axis ballast in the original design of lighting fixtures offers the most cost effective way to adopt green technology in corporate lighting."

About FSC Lighting

FSC Lighting has been a fluorescent and induction lighting manufacturer since 1970. The company is located in Santa Fe Springs, CA, and has agent representation in 37 states nationwide. FSC manufactures a complete line of quality Fluorescent and Induction fixtures including High Bay, commercial strips, wraps, direct-indirect troffers and pendants. It has many Energy Star approved fixtures, and street, high bay and parking lot Induction lighting. Visit [ www.FSCLighting.com ] for a more complete list of product offerings and contact information.

About Axis Technologies Ballast

Axis Technologies Group, Inc. has developed an innovative new ballast, an electronic component that regulates voltage in fluorescent lighting that focuses on expanding daylight harvesting into mainstream fluorescent lighting applications. The patented Axis Dimming/Daylight Harvesting Ballast is a new technology that transforms the ballast, a once standard lighting industry staple, into a dynamic energy-saving system that can reduce lighting energy costs by up to 70%. The Axis DDH Ballast utilizes an individual photo sensor to automatically adjust the amount of electrical current flowing to the light fixture, and then dims or increases lighting in conjunction with the amount of available sunlight that may be harvested from available windows and sunlight. The Axis DDH Ballast avoids "over-lit" conditions that increase energy costs by keeping lighting "tuned" to the desired level in a designated area.

About Axis Technologies Group, Inc.

Axis Technologies Group, Inc. ([ www.axistechnologyinc.com ]) conducts its business through a wholly owned subsidiary, Axis Technologies, Inc., a Delaware corporation headquartered in Lincoln, Nebraska. Axis Technologies, Inc. designs, manufactures and markets a proprietary line of energy-saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry. The company's target market is small to large commercial users of fluorescent lighting including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. In 2002, Underwriters Laboratory (UL) approved Axis products for sale in both the United States and Canada. The Axis Dimming/Daylight Harvesting (DDH) ballast is priced competitively and is the only daylight harvesting ballast system that can be marketed as a replacement for standard ballast.

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Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.