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Beneficial Holdings Announces Pre-Online Casino Launch Media Campaign


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MANAGUA, NICARAGUA--(Marketwire - June 7, 2010) - Beneficial Holdings (PINKSHEETS: [ BFHJ ]), a gaming and hospitality ownership-management company today announced that it will embark on a mass media campaign announcing the launch of their new online poker-casino site. The campaign will focus on European, Asian, Canadian, and Latin American markets in order to comply with all international and domestic gaming laws.

The Company expects to go live by month's end and recognizes the competitive nature of the online gaming industry, thus management's decision to mass market the pre-launch.

The Company will market cross media via radio, print, cable, direct marketing, and internet with consumer related incentives and bonuses. The Company will mass mail disks that enable potential players to access its proprietary gaming software. These disks will also include many consumer friendly incentives and other yet to be determined prizes and bonuses per all applicable laws.

"We expect to become a major force within the very lucrative online poker and gaming industry rivaling some of the biggest and most respected online gaming sites such as PartyGaming PLC, William Hill Company, Bodog, and Ladbrokes. The Company will follow all domestic and international gaming laws at all times and expects nothing less than total success," said Alex Papic, Vice President.

ABOUT BENEFICIAL HOLDINGS, INC.

Beneficial Holdings, Inc. is an international casino investment and ownership-management holding company, specializing in acquiring undervalued gaming assets. The company funds its acquisitions with private investment capital with the intent to increase shareholder value while building a world-class gaming operation.

The Company's authorized shares are 903,000,000. Presently, there are 627,115,349 restricted shares. There are no more than 275,884,651 float shares. The Company has no intention of increasing its authorized shares.

This release does not constitute an offer of securities for sale. It contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause results to differ. Statements are based on information available as of today and the company undertakes no obligation to update any statement to reflect future occurrences.


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