N🟁N

MONTRÉAL, QUEBEC--(Marketwire - June 8, 2010) - Cogeco Cable (TSX:CCA) today announced it is one of the first in Canada to offer, free of charge, to its Digital TV customers in Québec and Ontario, the two final matches of the 2010 FIFA World Cup South Africa™ in 3D after signing an agreement with CBC. The agreement also allows Cogeco Cable to offer to its customers CBC's coverage of the 64 matches of the 2010 FIFA World Cup South Africa™ on Cogeco On Demand, also free of charge, starting June 12.

"We are extremely proud to be one of the first to offer 3D content to our customers because of the growing consumer interest in this emerging technology. The 2010 FIFA World Cup South Africa™ is a much anticipated event and this type of content is tailored for 3D TV. Furthermore, with Cogeco On Demand, our customers won't miss any of the thrilling highs and lows, and they can relive key moments as often as they wish. They can enjoy all the 2010 FIFA World Cup South Africa™ excitement right at home without worrying about time differences," says Ron Perrotta, Vice-President, Marketing and Strategic Planning at Cogeco Cable.

The 2010 FIFA World Cup South Africa™ matches will be held in South Africa from June 11 to July 11. The third place final on July 10 and the first place final on July 11 will also be offered in 3D (in English only) on channel 464 in Ontario and 544 in Quebec to all Cogeco customers with an HD terminal, a 3DTV and, of course, 3D glasses. Plus, CBC's coverage of all games will be offered free of charge over Cogeco On Demand 24 hours after live broadcast for a one-month period. For more details about the 2010 FIFA World Cup South Africa™, visit [ http://www.fifa.com/worldcup/index.html ]. For more details about Cogeco On Demand and 3D TV with Cogeco, visit [ www.cogeco.ca ].

ABOUT COGECO CABLE

Cogeco Cable ([ www.cogeco.ca ]), a telecommunications company offering a diverse range of services to its customers in Canada and Portugal, is the second largest cable operator in Ontario, Québec and Portugal, in terms of the number of Basic Cable service customers served. Through its two-way broadband cable networks, Cogeco Cable provides its residential customers with Audio, Analogue and Digital Television, as well as HSI and Telephony services. Cogeco Cable also provides its business customers with data networking, e-business applications, video conferencing, web hosting, Ethernet, private line, VoIP, HSI, black fibre, data storage and security, and co-location services and other advanced communication solutions. Cogeco Cable's subordinate voting shares are listed on the Toronto Stock Exchange (TSX:CCA).