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Springo Launches Specialized Homepage for Parents

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  Published in Business and Finance on Wednesday, June 9th 2010 at 5:10 GMT by Market Wire
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NEW YORK, NY--(Marketwire - June 9, 2010) - Springo, an [ Internet navigation ] and discovery service, today announced the launch of its Parents Homepage at [ parents.springo.com ], dedicated to helping parents find the most relevant and popular websites specifically attuned to their interests. With its suite of innovative tools and [ visual navigation ], Springo enhances the traditional search experience by directing users to specialized websites, organized by topic and popularity.

"We developed our Parents Homepage and navigation solutions to recognize the needs of an important population of Internet users," said Aviv Refuah, CEO of Springo's parent company Netex. "Springo's Parents Homepage is a visually appealing, easy-to-navigate hub for parents tired of sorting through the millions of sites on the Web and eager to quickly locate the most relevant and useful ones."

The [ Parents Homepage ] clearly presents the top websites, ranked according to overall popularity and organized according to key categories, such as parenting guides, online photo albums, family activities, health and baby gear, among others.

In addition to the Parents Homepage, Springo offers users a robust navigation solution to browse the world's top websites through a graphical interface. With Springo, parents can explore any category on the Web, including those topics most valuable to them.

"As a busy mother, I find Springo's Parents Homepage to be extremely helpful when looking for top sites that I need to plan a family vacation or find coupons before grocery shopping," said Nelly Shwartz, Springo's CFO and Executive Vice President. "Springo's friendly visual interface makes finding what I need quick, efficient, and fun."

In addition to the Parents Homepage, users also have the option to download [ Springo Express ], an unobtrusive browser add-on that is designed to be used in concert with traditional search engines. When searching a topic within a search engine, Springo Express automatically recommends top, relevant websites in a sleek sidebar, presented alongside the search results.

About Springo
Springo is an Internet navigation and discovery service that allows users to easily reach the most relevant websites for their desired needs. Springo provides users with innovative tools designed to accommodate their individual style of navigating the Internet. For more information, visit Springo.com, the Springo blog at [ blog.springo.com ], the Springo Facebook Page at [ www.facebook.com/Springocom ], and follow Springo on Twitter [ @Springocom ].

About Netex Ltd.
Netex Ltd. (TELAVIV: [ NTX ]) is a global Internet company that develops innovative Web navigation solutions. The company operates [ Netex.co.il ], the number one Internet navigation service in Israel, and Springo.com in the U.S., as well as powers Au.ru in Russia. Founded in 1999 and listed on the Tel Aviv Stock Exchange in 2006, the company is headquartered in Hod HaSharon, Israel, and has business operations in Israel, the U.S., and Russia. In 2009, Netex was awarded several patents, including the U.S. WWW addressing patent for direct navigation services on the Web. For more information, visit [ www.netexcorp.com ].