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Mon, August 10, 2009 eHealth, Inc.: Health Insurance Buyer's Guide: eHealthInsurance Publishes New Consumer Resource
MOUNTAIN VIEW, CA--(Marketwire - August 10, 2009) - Today, eHealthInsurance ([ http://www.ehealthinsurance.com ]) published a new Health Insurance Buyer's Guide to educate consumers new to the process of buying their own health coverage. As the leading online source of [ health insurance ] for individuals, families and small businesses, eHealthInsurance has made the buyer's guide available online at [ www.ehealthinsurance.com/guide ]. It provides new and returning customers with the knowledge to help make informed purchase decisions in five easy steps.
-- Step one, "Why You Need Health Insurance," addresses the value and necessity of health insurance. -- Step two, "Get to Know the Lingo," provides basic definitions about terms and acronyms necessary to start researching and comparing plans. -- Step three, "Assess Your Needs," helps consumers identify the amount of coverage they need, and the types of benefits they should look for in a policy. -- Step four, "Compare Your Options," outlines five key criteria for choosing a plan, common pitfalls to avoid, and other helpful buying tips. -- Step five, "Apply for Coverage," walks consumers through the application process and next steps after they get approved or denied for coverage.
"From the questions we get at our customer care center and the research we have conducted recently, it's clear that many Americans lack a good foundation of knowledge when it comes to health insurance," said Gary Lauer, chairman and CEO of eHealth, Inc. "We feel that, for the many entering this market for the first time, a buyer's guide on the fundamentals of health insurance can really help consumers move forward and make better decisions."
Ongoing research from eHealthInsurance supports the need for such a guide, revealing that:
Among Americans who receive health insurance from an employer(1):
-- Almost two in three (64%) have no idea what their employer contributes towards their health insurance on a monthly basis. -- More than a quarter (27%) are not aware of how much they pay out of their own pocket each month for health insurance. -- Only one in four (26%) are aware that private health insurance is typically less expensive than COBRA coverage.
Among college students(2):
-- More than half (53%) either did not know or declined to answer questions about standard benefits in private health insurance plans. -- Less than half could confidently define basic terms like premiums and co-insurance.
Among general consumers(3):
-- Less than one-third could identify basic terms like HMO (36%), PPO (20%) or HSAs (11%).
Consumers can download the buyer's guide online at[ www.ehealthinsurance.com/guide ].
Sources
(1) eHealth, Inc. Consumer Survey on Unemployment, May 2, 2009 ([ http://www.ehealthinsurance.com/content/expertcenterNew/UnemploymentSurveyNewsWorthyAnalysis2009.pdf ])
(2) eHealth, Inc. Consumer Survey of College Students, May 14, 2009 ([ http://www.ehealthinsurance.com/content/expertcenterNew/CollegeStudentsSurvey_ToplineAndResults.pdf ])
(3) eHealth, Inc. Demystifying Health Insurance, November 2007 ([ http://www.ehealthinsurance.com/content/expertcenterNew/Demystifying-Health-Insurance-Survey-Results-01-10-08.pdf ])
About eHealth
eHealth, Inc. (
