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Cogeco Cable Inc.: Cogeco's High Speed Internet in Ontario Gets a Boost

MONTREAL, QUEBEC--(Marketwire - Aug. 4, 2009) - Cogeco Cable Inc. (TSX:CCA) today announced an upgrade to its High Speed Internet (HSI) offering. Effective immediately, many customers in Ontario will enjoy faster service and increased downloading and/or uploading capacities (bit caps). Cogeco Cable's competitive HSI prices remain unchanged.

Subscribers of the Lite, Lite Plus and Standard packages will benefit from increased downloading and uploading speeds. Furthermore, Lite Plus and Pro Ontario customers will benefit higher bit caps. The upgrades - summarized below - retain speed and price value leadership for Cogeco Cable, meet customer demand for increased performance and ensure an optimal customer experience.

-------------------------------------- -----------------------------------
 Lite Lite Plus
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 Download Upload Monthly Download Upload Monthly
 (up to) (up to) Bit Cap (up to) (up to) Bit Cap
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Before 640 Kbps 150 Kbps 10 GB Before 3 Mbps 300 Kbps 20 GB
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Now 3 Mbps 600 Kbps 10 GB Now 7 Mbps 800 Kbps 30 GB
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-------------------------------------- -----------------------------------
 Standard Pro
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 Download Upload Monthly Download Upload Monthly
 (up to) (up to) Bit Cap (up to) (up to) Bit Cap
-------------------------------------- -----------------------------------
Before 10 Mbps 640 Kbps 60 GB Before 16 Mbps 1 Mbps 100 GB
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Now 14 Mbps 1 Mbps 60 GB Now 16 Mbps 1 Mbps 125 GB
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"We know our customers always crave for more speed and capacity. Our HSI packages are designed to meet our customers' varied Internet needs. We are dedicated to offer our customers the best experience possible. With the enhancements we have brought to our HSI packages in Ontario, surfing, e-mailing and downloading movie trailers, songs and digital photos will be even easier for our customers," says Ron Perrotta, Vice-President, Marketing and Strategic Planning at Cogeco Cable.

Prices will remain the same despite significant upgrades in speeds and bit caps. And Cogeco Cable customers save even more when they bundle services. Customers who also subscribe to Cogeco Cable's TV and/or Digital Telephony services can save between $5 and $9 a month on HSI. And for a limited time, Cogeco Cable offers the Lite package (bundled with other Cogeco services) at $23.95 a month for 12 months and the Standard package (bundled) at $39.95 a month for 12 months. Modem rental is included at no additional charge and the Standard and Pro packages include the Cogeco Security Services suite.

ABOUT COGECO CABLE

Cogeco Cable ([ www.cogeco.ca ]) is a telecommunications company and is the second largest cable operator in Ontario, Quebec and Portugal, in terms of the number of Basic Cable service customers served. Through its two-way broadband cable networks, Cogeco Cable provides its residential customers with Audio, Analogue and Digital Television, as well as HSI and Telephony services. Cogeco Cable also provides, to its commercial customers, data networking, e-business applications, video conferencing, hosting services, Ethernet, private line, VoIP, HSI access, dark fibre, data storage, data security and co-location services and other advanced communication solutions. Cogeco Cable's subordinate voting shares are listed on the Toronto Stock Exchange (TSX:CCA).