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NutriPure Beverages, Inc.: NutriPure Beverages, Inc. Aims to Redefine Consumer Perceptions of Healthy Water

^{Published on 2009-05-20 07:18:52, Last Modified on 2009-11-02 12:17:46 - Market Wire}
 

NEWPORT BEACH, CA--(Marketwire - May 20, 2009) - NutriPure Beverages, Inc. (PINKSHEETS: [ NBVG ]) announced today that the upcoming marketing campaign for its Nu2O bottled water products will be aimed squarely at consumer perceptions of what constitutes healthy water. According to Steve Nickolas, CEO of NutriPure's subsidiary XND Technologies, Inc. who will direct the campaign, "Only a very few consumer products have the ability to define their own category. As a result of our patented technology, Nu2O has created the first true innovation in the beverage industry in the last 50 years. This places us in an enviable position that we intend to exploit to the fullest extent possible."

Mr. Nickolas is not alone in his opinion. A recent article in "Nutraceuticals World" by Rebecca Wright, claims, "Although the functional beverage category is indeed growing by leaps and bounds, there is surprisingly not a lot of true innovation taking place. The market seems to be growing by virtue of 'me too' products..."

NutriPure's products will compete with currently available products such as VitaminWater and SmartWater, but unlike these products, Nu2O contains no calories, no carbohydrates, no colors and no flavors other than pure water. Consumer testing has indicated that consumers see Nu2O in a category unto itself, somewhere between SmartWater & VitaminWater. Prior to Nu2O, consumers perceived enhanced bottled water products in two separate categories: simple enhanced water (no vitamins added) with no calories, such as Penta and SmartWater; and nutrient enhanced water with flavor and calories, such as VitaminWater and LifeWater. However, Nu2O appears to break that mold. In a recent survey, consumers position Nu2O with SmartWater because it is enhanced, clear and flavorless. However, they also viewed it as similar to VitaminWater because it contains different combinations of vitamins and nutrients. Consumers best understand Nu2O as VitaminWater with no calories, color, or flavor.

For more information visit [ www.nutripurebeverages.com ].

Safe Harbor Statement: This release contains forward-looking statements with respect to the results of operations and business of NutriPure Beverages, Inc., which involves risks and uncertainties. The Company's actual future results could materially differ from those discussed. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward looking statements be subject to the "Safe Harbors" provision of the Private Securities Litigation Reform Act of 1995.