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E1 Music: Take It "Easy" This Summer With Secret Agent 23 Skidoo!!


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Published in Business and Finance on Thursday, May 28th 2009 at 11:57 GMT, Last Modified on 2009-05-28 11:58:49 by Market Wire   Print publication without navigation


NEW YORK, NY--(Marketwire - May 28, 2009) - If you like your hip hop old school, but are still in elementary school, then Secret Agent 23 Skidoo has got you covered! E1 Music/Happiness Records will release Secret Agent 23 Skidoo's new album, "Easy," on July 14th, 2009. The album contains 3 previously unreleased bonus tracks and will have an SRP of $11.98.

The song "Gotta Be Me" peaked at #1 on XMKids satellite radio, and continues to receive heavy radio airplay on kids/family radio.

By combining the world of infectious beats and rhymes that he grew up on with the magical realm of childhood, Secret Agent 23 Skidoo aims to introduce kids to hip hop without compromising either one. "Easy" is an upbeat collection of beats and rhymes from a dad that wasn't quite ready to succumb to purple dinosaurs and Kumbaya circles.

"Easy" mixes traditional funk, bluegrass, reggae and blues over golden-age hip hop beats then tops it all off with vivid stories populated by dragons, mermaids and robots, plus party rhymes with an accent on promoting creativity and confidence. Speaking in a kid's language with a grownup's delivery creates the perfect mix, especially when the beats will make even a hip hop snob nod!

Entertainment and education strike a perfect balance in this story filled party album and kids of all ages have been spotted nodding their heads to its sophisticated musicality.

"'Easy,' is a revelation. Plenty of artists have taken a stab at 'kid-hop' before, but not one has produced such an unqualified success. This is real hip-hop... the songs radiate positivity, promoting self-esteem and curiosity... so masterfully delivered that it doesn't feel the least bit corny. Secret Agent 23 Skidoo has set a new bar for the genre." - Cookie Magazine

"He may sound like a colleague of Maxwell Smart's, but this pop artist is actually closer to Kanye West... " - The New York Times

"The list of really good kids' hip-hop albums is very short. Not only does 'Easy' go to the top of that list, it should find a lot of fans among people who don't consider themselves big hip-hop fans. ... Definitely recommended." - Zooglobble.com

Secret Agent 23 Skidoo will be performing this summer at various family friendly festivals and venues, including at Kidzapalooza (Lollapalooza) and Austin Kiddie Limits (Austin City Limits Festival). He is also featured on the first ever Kidzapalooza compilation, "Kidzapalooza, Vol. 1," which will be released on June 16th, 2009.

 Track Listing for Easy: 1. Welcome to the Show 2. Gotta Be Me 3. Luck 4. The Last Dragon 5. Sleepover 6. Mysterious 7. Family Tree 8. New Day 9. Hot Lava 10. Have Fun 11. The Bluegrasshopper 12. Life Is Music 13. Sweet Dreams 14. Robots Can't Cry (Bonus Track) 15. I Like Fruit (Bonus Track) 16. Boogie Man (Bonus Track) 

For more information, go to: [ www.secretagent23skidoo.com ] or [ www.kochrecords.com ]

About E1 Entertainment

E1 Entertainment (AIM: ETO) is a leading independent entertainment content owner that acquires film, television and music rights and exploits these rights in all media in more than 190 countries.

The company currently operates in Canada, the U.S., the UK, Holland and Belgium through its four primary businesses units: E1 Television, E1 Films, E1 Music and E1 Distribution. These businesses collectively represent E1's extensive expertise in film distribution, television and music production/distribution, Kids content, Licensing and Distribution.

E1's content library includes more than 3,700 feature films, 2,700 hours of original television programming and 15,000 music tracks.

About Tor Hyams/Happiness Records

Tor Hyams has 20 years of experience in the music and film industries, from writing and performing his own material to producing world-class recording artists, live music festivals for children, short films and digital programming, and composing dozens of scores for both film and television.

With Perry Farrell, Hyams then conceived and developed Kidzapalooza as a family festival nested within the Lollapalooza Festival, produced by C3 Presents. Kidzapalooza, now in its sixth successful year with Hyams as Producer and Emcee, has been contracted through 2011. Continuing his live music work with C3, Hyams now produces The "Kiddie Limits" stage for Austin City Limits and a number of other regional festivals.

For the past two years, Tor has led the family music efforts at the SXSW Music festival and seeing the interest that this category draws, co-founded Kindiefest, the first ever family music conference featuring panels and performances with the most influential personalities in the world of children's music. The first Kindiefest was held in Brooklyn, NY this May and was a raging success. He has also recently been named a judge for the 2009 NAPPA awards, the world's most prestigious award for children's audio product.


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