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Apple probes next frontier with new brain implant standard. But what it really needs is to sell more iPhones

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Apple's announcement of a sci-fi like brain computing interface shows that the company still has its eye on cutting edge innovation. But it also highlights the challenge weighing on the company's day-to-day business.
The article from Fortune, dated May 13, 2025, discusses Apple's strategic shift towards innovation in brain-computer interface (BCI) technology as a means to rejuvenate iPhone sales and maintain its market dominance. Amidst a slowdown in traditional smartphone growth, Apple is investing heavily in BCI, aiming to integrate this technology into future iPhone models to offer users unprecedented control and interaction capabilities. The piece highlights Apple's collaboration with leading neuroscientists and tech experts to develop non-invasive BCI solutions, which could potentially revolutionize how users interact with their devices. The article also touches on the competitive landscape, noting that while other tech giants are exploring similar technologies, Apple's focus on BCI could position it at the forefront of the next wave of technological advancement in personal devices.

Read the Full Fortune Article at:
[ https://fortune.com/2025/05/13/apple-iphone-growth-innovation-brain-computer-interface/ ]