AKRON, Ohio, July 20, 2011 /PRNewswire/ -- FirstEnergy Solutions, the competitive subsidiary of FirstEnergy Corp. (NYSE: [ FE ]), today announced that Julie Hextell will become senior vice president of Sales and Marketing, succeeding Arthur Yuan, who plans to retire in 2013 following a 13-year career with the company. In addition, David Hennekes was named vice president of Marketing. These changes are effective September 6, 2011.

"Julie brings to the table considerable industry and leadership experience," says Donald Schneider, president of FirstEnergy Solutions. "She's well prepared to build on the tremendous growth and success that we've achieved over the past few years."

Yuan says,"David has a solid energy background and extensive knowledge of the competitive residential market, which will further enhance retail marketing as we continue to grow deeper and wider in the markets we serve."

Hextell was senior vice president and chief marketing officer at Constellation New Energy (CNE), in charge of marketing, customer insight, strategic finance, market development, product development, technical sales and sales operations. Her experience includes leading the Great Lakes and Mid Atlantic Regions as CNE's regional vice president. More recently, Hextell was the chief operating officer of SoCore Energy, a second-phase solar development company, where she was responsible for developing strategic action plans, managing product and market development, quality assurance, construction, finance and legal. Hextell graduated from Loyola University with a bachelor of arts degree in History/Political Science and received a law degree from DePaul University College of Law.

Hennekes was vice president and general manager for the residential division at TXU Energy, responsible for shaping the company's consumer competitive strategies. His industry experience also includes holding management positions at Reliant Energy and LG&E Energy, a subsidiary of PPL Corporation. Hennekes earned a bachelor of business administration degree in Accounting and an MBA from the University of Notre Dame.

For the next 18 months, Yuan will be on special assignment assisting with the transition. "Arthurhas been instrumental in selecting Julie as his successor," says Schneider. "He and I are pleased Julie is on board so we can work together to ensure a seamless transition for this critical leadership role."

FirstEnergy Solutions provides competitive electric generation supply and other energy-related products and services to more than 1.5 million customers, and is a licensed supplier in Ohio, Pennsylvania, New Jersey, Maryland, Michigan and Illinois.

FirstEnergy is a diversified energy company dedicated to safety, reliability and operational excellence. Its 10 electric distribution companies comprise the nation's largest investor-owned electric system. Its diverse generating fleet features non-emitting nuclear, scrubbed baseload coal, natural gas, and pumped-storage hydro and other renewables, and has a total generating capacity of approximately 24,000 megawatts.

FirstEnergy Corp.
76 S. Main St.
Akron, OH 44308
[ www.firstenergycorp.com ]

SOURCE FirstEnergy Corp.

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FirstEnergy Solutions Names New Sales and Marketing Executives

FirstEnergy Solutions Names New Sales and Marketing Executives

Julie Hextell Will Succeed Arthur Yuan as Senior Vice President of Sales & Marketing, David Hennekes hired as Vice President of Marketing