Business & Finance
Business and Finance
Business and Finance
Tue, July 12, 2011 Wells Fargo Ranked #1 for Overall Technical Quality of Retail Bank Marketing Websites
SAN FRANCISCO--([ BUSINESS WIRE ])--Wells Fargo & Company (NYSE:WFC) today announced it earned top honors for best overall Technical Quality for U.S. Retail Bank Marketing websites, according to a new study by Keynote Competitive Research, the competitive research group of Keynote Systems (Nasdaq:KEYN).
"We are very pleased to receive this ranking by Keynote for our sitea™s design and functionality"
The rankings are based on responses from individuals who were observed as they accomplished tasks on each of the sites studied, as well as real data collected through Keynote Web site monitoring to assess the technical quality of the sites. For each study, Keynote recognizes the companies with the overall top ranking, as well as those exhibiting excellence in specific categories.
For the Technical Quality portion of the study, Keynote measured a typical transaction of starting at the financial institutiona™s home page and going through the process of finding and applying for a checking account. Based on the thousands of transactions monitored over the course of the study, [ www.wellsfargo.com ] ranked first in Overall Technical Quality. In the two components of Technical Quality, Wells Fargo led the group in reliability and was second in responsiveness.
aWe are very pleased to receive this ranking by Keynote for our sitea™s design and functionality,a said Stephanie Smith, executive vice president at Wells Fargoa™s Internet Services Group. aCustomers are at the center of everything we do, and we are pleased this study underscores we are serving them with such a high level of performance.a
About Wells Fargo
Wells Fargo & Company (NYSE:WFC) is a nationwide, diversified, community-based financial services company with $1.2 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 stores, 12,000 ATMs, the Internet (wellsfargo.com and wachovia.com), and other distribution channels across North America and internationally. With approximately 280,000 team members, Wells Fargo serves one in three households in America. Wells Fargo & Company was ranked No. 23 on Fortunea™s 2011 rankings of Americaa™s largest corporations. Wells Fargoa™s vision is to satisfy all our customersa™ financial needs and help them succeed financially.
