Business & Finance
Business and Finance
Business and Finance
Tue, July 27, 2010
Mon, July 26, 2010 Guard Dog Inc. and UFCa?s #1 Contender To Vie Against ID Theft Criminals
WINTER PARK, Fla.--([ BUSINESS WIRE ])--Identity Theft News. Guard Dog, Inc. (Pink Sheets: [ GRDO ]) is pleased to announce a sponsorship agreement with Ultimate Fighting Championshipa™s® (UFC®) top contender, Chael Sonnen. Just like a true champion who trains and prepares every day for his next opponent, Guard Dog methodically prepares and improves its strategy to fight one of the fastest growing crimes in the nation. a" identity theft. Chael P. Sonnen is the #1 contender in the UFCa™s Middleweight Division (185 lbs.). He is currently ranked by Fight! Magazine as the # 1 Middleweight in the World.
Sonnen will fight Anderson Silva in the main event of UFC 117 on August 7, 2010 for the UFC middleweight title. Anderson Silva is widely considered the pound-for-pound best fighter in the world. The event will take place in Oakland, California and will be broadcast live on pay-per-view cable and satellite providers, with anticipated viewership of nearly 3 million.
Prior to becoming a professional fighter, Sonnen was a NCAA Division 1 All-American wrestler at the University of Oregon. He was a two time University National Champion in Greco Roman wrestling and was an alternate on the U.S. Olympic Greco Roman team. A championship fighter, he is also a successful real estate agent in West Linn, Oregon.
This relationship is symbolic of the Guard Dog objective in fighting a very powerful crime. The UFC is one of the fastest growing spectator sports and provides Guard Dog with several opportunities to present our brand to millions of viewers. This is our initial step to introduce the Guard Dog ID program to a younger demographic. We have been in the strategic planning stages to roll out the Guard Dog products to key college campuses around the country. Guard Dog has strategically timed the introduction of the Chael Sonnen agreement to support the upcoming launch of a aStudent Awareness Campaigna™. As part of our branding efforts, Guard Dog has also created a new mascot aArmora™ that will relate to this younger generation. At the upcoming championship fight Guard Dog will introduce aArmor,a by displaying him on Chaela™s fight trunks.
The agreement with Chael Sonnen will showcase the Guard Dog brand on his fight trunks and corner banner for all fights over the next year. Chael will also be assisting Guard Dog in the fight against identity crime by participate in upcoming marketing campaigns. According to James Watson, CEO and President, aThe student and younger generation have become one of the most vulnerable groups when it comes to identity crime, and including an individual like Chael with our new mascot aArmora™, will provide a very powerful combination for introducing a range of effective promotions. We have a lot of exciting plans that will present the Guard Dog brand to students and the younger generation as they transition into a more prominent consumer role.a
An interview for July 29th at 2.30 p.m. on stockgoodies.com radio has been scheduled with VP of Marketing Shawn Andreas, where he will provide more details of this new marketing partnership. More information on Chael Sonnen, Guard Doga™s new mascot aArmora and interview updates at [ www.guarddogid.com/ir ].
About UFC
Started in 1993, the Ultimate Fighting Championship® (UFC®) brand is a professional mixed martial arts organization offering the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve UFC live Pay-Per-View events annually and 30 live arena events around the world. UFC programming is distributed in the United States on Viacom, Inc.a™s Spike TV and on Comcast, Inc.a™s Versus network. Globally, UFC programming is broadcast in over 130 countries, territories and jurisdictions, reaching 430 million homes worldwide, in 20 different languages.
About Guard Dog ID:
Guard Dog ID provides identity theft solutions for individuals, groups and corporations to help educate consumers, offers guidelines and tips for safeguarding personal information, and cutting edge technology to promptly and effectively remediate identity breaches. Guard Dog Inc. is a publicly traded company which trades under the ticker symbol [ GRDO.PK ]. All current and potential shareholders are further encouraged to visit our Investor Relations page [ www.guarddogid.com/ir/ ] for more details regarding the Company and features in this announcement.
This press release contains statements that are aforward-looking,a and involve a number of risks and uncertainties. Statements that are not historical facts are considered forward-looking statements, and are subject to Safe Harbor provisions as defined in the United States Private Securities Litigation Reform Act of 1995. Company results and performance may be materially different from future results, strategies, plans or goals expressed or implied by any forward looking statements made herein. The Company disclaims any obligation to update or revise any forward-looking statements.
