Business & Finance
Business and Finance
Business and Finance
Thu, July 29, 2010 OmniComa?s Robert aBoba Chimbel Appointed to Board of Directors of rVueTM Holdings, Inc., Parent Company of rVue, Inc.
FORT LAUDERDALE, Fla.--([ BUSINESS WIRE ])--rVue Holdings, Inc. (OTCBB: RVUE)parent company of rVue, Inc., the first Demand-Side Platform (DSP) for Digital Out-of-Home (DOOH), announced the appointment of Robert aBoba Chimbel to its Board of Directors.
Bob Chimbel was selected for rVuea™s Board of Directors based on his track record of leading advertising agencies representing world-class brands to unprecedented success. For the past ten years, Chimbel has held several high-level executive positions for Omnicom Group, Inc. (NYSE:OMC). Since January 2006, he has served as CEO of The Component Group, a consortium of marketing communications companies that he created, consisting of three interrelated marketing companies, each with a specific area of expertise: UPROAR!, now the nationa™s pre-eminent kids, atweensa, and teens advertising and marketing company; The Launch Point, a new product design, development group, and business innovation consultancy; and Encircle Marketing, an agency that targets emerging and re-emerging brands, primarily for private equity firms. The Component Group has offices in Dallas and New York.
In February 2009, DDB Worldwide, a division of Omnicom, tapped Chimbel to head up a new division, DDB Entertainment Group, to develop branded entertainment and branded content properties. He also oversees The Ant Farm, a Los Angeles entertainment company specializing in advertising and marketing for Film, Television and Digital Games, and Red Urban Digital, a diverse interactive agency with a specialization in developing and implementing social media initiatives.
From March 1998 through January 2007, Chimbel served as Chief Creative Officer and then President of TracyLocke, a top 50 marketing solutions company, with expertise in advertising, promotion, media, merchandising, and sales/field marketing. Prior to his role at Omnicom, Mr. Chimbel spent his career at such companies as Digitas, Leo Burnett, and Hasbro.
Jason Kates, rVue, Holdings, Inc.a™s Chief Executive Officer, said, aBob Chimbel is a key addition to the rVue Board of Directors as he brings keen insights into the needs of powerhouse ad agencies and advertisers that come from an undeniable track record of success at the highest agency level. I look forward to working even closer with him as we continue to pursue the exciting market opportunities that lie ahead.a
News of the appointment of Bob Chimbel to rVuea™s Board of Directors comes on the heels of this weeka™s announcement that Omnicoma™s TracyLocke and rVue have formed a strategic alliance.
About rVue Holdings, Inc.
rVue Holdings, Inc., through its wholly-owned subsidiary rVue, Inc., is an advertising technology company which provides the only Demand-Side Platform for planning, buying and managing Digital Out-of-Home and Place-Based Media in its suite of technology. The Companya™s vision and expertise in building rVue provides unrivalled capability for delivering the right advertising message to the right audience with pinpoint accuracy and creates substantial opportunities for the Digital Out-of-Home and advertising industries. rVuea™s Demand-Side Platform takes a unique approach to addressable advertising delivery, measurement and an extensive portfolio of intellectual property supports reporting. The Companya™s innovations in content delivery solutions and intellectual property development in targeted demographic media is the foundation for a wide array of advanced advertising capabilities. Digital technology has revolutionized media and rVue is making targeted addressable advertising, more efficient, more effective and more available than ever. Visit [ www.rVue.com ] for more details.
