NEW YORK, NY--(Marketwire - Dec 13, 2011) - GreenHouse Holdings, Inc. (OTCBB: [ GRHU ]), a leading provider of energy efficiency solutions and sustainable infrastructure products, today announced that it has been engaged to implement Southern California Edison's (SCE) Automated Demand Response (Auto-DR) program for Bimeda®, a global supplier of veterinary medicine. GreenHouse has identified over $39,000 of incentives from SCE, for which this facility will be eligible, to apply towards enabling Auto-DR. Once installed and operational, SCE will be able to call upon Bimeda® to voluntarily load shed up to 130 kW of electricity during peak usage periods.

GreenHouse is a qualified service provider of SCE's Auto-DR program, providing site assessment, feasibility studies, project development, engineering, and installation of enabling technologies including complete processing of all utility documents. Bimeda® will benefit by installation of control systems, including wireless technology, and procedural modifications that will allow them to safely and systematically shutdown heavy facility equipment such as depyrogenation ovens, dust collectors and HVAC units based on pricing and performance signals from SCE.

"Bimeda® is an ideal candidate for this type of energy saving program," said Rob Davis, Vice President of Energy Services for GreenHouse. "Their facility lends itself to a variety of innovative technologies that will not only allow them to alleviate pressure on the grid, thereby reducing the need to build expensive power plants, but also improve the overall efficiency of their operations."

About Automated Demand Response
The Auto-DR program offers significant financial incentives and technical support to Southern California Edison (SCE) customers willing to install equipment that enables participation in demand response events versus depending on their employees to perform all the curtailment activities manually when required. Normally, control systems (automation) are installed with the programming needed to achieve reductions in electricity consumption during peak periods of demand on the grid. "Participants in SCE's Auto-DR program are in 100% control of the actual curtailment measures implemented on an event-to-event basis. Additionally, the systems commonly implemented for Auto-DR participation are fully capable of being used to improve productivity and equipment operating efficiencies as well as provide users with information that can augment routine and emergency operations and maintenance regimens," adds Robert Davis, Vice President of Energy Services at GreenHouse.

About GreenHouse Holdings, Inc.
GreenHouse Holdings is a leading provider of energy efficiency and sustainable facilities solutions. The company designs, engineers and installs disparate products and technologies that enable its clients to reduce their energy costs and carbon footprint. Its target markets for energy efficiency solutions include government and military, as well as commercial, residential and industrial markets. In addition, the company develops, designs and constructs rapidly deployable, sustainable facilities primarily for use in disaster relief and security in austere regions. For more information, please visit: [ www.greenhouseintl.com ] or the GreenHouse YouTube channel at [ http://www.youtube.com/greenhouseintl ] or follow GreenHouse on Twitter @greenhouseintl.

About Bimeda, Inc.
Established in 1997, Bimeda® is committed to providing market-driven & high quality animal health products throughout the 50 states of America.

Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements that reflect the Company's current expectation regarding future events. Actual events could differ materially and substantially from those projected herein and depend on a number of factors. Certain statements in this release, and other written or oral statements made by GreenHouse Holdings, Inc. are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Important factors that could cause actual results to differ materially from the company's expectations include, but are not limited to, those factors that are disclosed under the heading "Risk Factors" and elsewhere in documents filed by the company from time to time with the United States Securities and Exchange Commission and other regulatory authorities.