DENVER, CO--(Marketwire - Dec 14, 2011) - The Pulse Beverage Corporation (OTCBB: [ PLSB ]) ("Pulse" or the "Company"), makers of Cabana™ 100% Natural Lemonades and the PULSE® brand of "good-for-you" NutriPurpose™ beverages today announced that it has secured its first distributor in the Southeast US. The first shipment of Cabana™ arrived in Alabama last week and will be on the shelves soon.

Budweiser-Busch Distributing Company Inc. ("BBD") operates as a subsidiary of Anheuser-Busch Companies, Inc. and is a major distributor of beer in the United States. BBD was founded in 1965 and is based in Mobile, Alabama. BBD sells various Anheuser-Busch beer products throughout the Alabama Gulf Coast. Chris Fuchs, Managing Director of BBD, commented, "Our team at BBD is excited to offer the great tasting flavours of Pulse's Cabana™ 100% Natural Lemonades to the people in Southern Alabama. We chose Cabana™ as our first non-alcoholic offering as, in our view, the lemonade category is doing very well and is the fastest growing beverage category in the United States. Cabana™ has a great combination of flavour, 100% natural and low calories."

Rob Watkins, Pulse's VP of Sales for the East Coast, stated, "Partnering with the Budweiser-Busch team in Mobile is the first step into distribution along the Gulf Coast. They are a great team with everything it takes to grow our Cabana™ 100% Natural Lemonades."

Details of the Company's business and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: [ www.pulsebeverage.com ].

PULSE® and PULSE: NUTRITION MADE SIMPLE® are registered trademarks of The Pulse Beverage Corporation.

About The Pulse Beverage Corporation (OTCBB: [ PLSB ])
The Pulse Beverage Corporation is an emerging growth company that manufactures, distributes and markets Cabana™ 100% Natural Lemonade in five great tasting flavours and is preparing to launch PULSE® NutriPurpose™ brand of beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health. For more information: [ www.pulsebeverage.com ].

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

ON BEHALF OF THE BOARD
The Pulse Beverage Corporation
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Robert E. Yates
Chairman and CEO