Heartland Bridge Capital Expands Portfolio with Investment in Legends and Heroes, Inc.

Heartland Bridge Capital Expands Portfolio with Investment in Legends and Heroes, Inc. -- MAHWAH, N.J., Dec. 9, 2011  /PRNewswire/ --

MAHWAH, N.J., Dec. 9, 2011 /PRNewswire/ -- Heartland Bridge Capital, Inc. (OTCBB: HLBC), a private equity firm focused on developing a portfolio of unique investments in emerging technologies, announced that it has entered into a Letter of Intent with, and has taken an equity stake through its initial investment into, Legends & Heroes, Inc.

Legends & Heroes, Inc. is the owner of Skineez, and the developer and marketer of Skineez Skincarewear™, a unique and exciting brand of doctor-approved cosmetotextile garments.  Cosmetotextiles are fabrics equipped with patented microcapsules that impart skin care benefits, combat aging, and promote overall health and wellness.  Operating in the space where pharmaceutical and beauty care products are converging, Skineez is tapping into a $5 billion US market.  Skineez has a revolutionary technology for treating fabrics with microcapsules that contain cosmetic ingredients that form a balanced combination of anti-cellulite ingredients (retinol, caffeine, red algae extract).  Legends & Heroes, headquartered in Newton, MA, is entering a period of major market expansion and welcomed the investment from Heartland, which it perceived as sharing in one of its core values: "Doing Good!"

Terms of the agreement and investment structure are included in an SEC 8K filing of December 7, 2011.

James F. Groelinger, CEO of Heartland Bridge Capital, commented: "We are very excited to be able to make this investment in L&H at a time that supports the impending commercial emergence of the Skineez product line.  The technical aspects of the product fit well with the overall objectives of Heartland's Life Sciences strategic focus, and represent an opportunity to participate in a new market segment in which we expect to see rapidly accelerating growth."

Michelle Moran, L&H's CEO, said: "We were introduced to Heartland and immediately felt the potential for a synergistic relationship.  Faced with the challenge of addressing the explosive market opportunities that are opening up for us, the ability to structure a transaction that provided immediate cash, with a second phase of additional cash and Heartland securities, was attractive.  I found Heartland to be insightful and enjoyable to work with, as well as an attractive investment vehicle in its own right.  I'm looking forward to closing on the second part of our arrangement and to having a fruitful long-term relationship."

One of the most unique features of Skineez Skincarewear™ is its longevity.  The special fabric is treated with the microcapsules during the manufacturing process.  When the garment is worn, the body's heat and the friction from wearing the garment slowly release the patented embedded cosmetic ingredients onto the skin.  However, unlike similar garments that have been on the market in Europe for some years, the Skincarewear™ garment can be replenished after washing up to 10 times with the SKINEEZ slimming spray.  This greatly enhances the user experience and economics.

About Legends & Heroes, Inc.

Legends & Heroes® is a for-profit corporation that works with non-profits and charitable organizations to promote social good 52 weeks a year.  Through Skineez, Legends & Heroes helps fund healthcare to the underinsured and uninsured; through Clothes for Cause, it supports breast cancer and heart disease prevention, education, and treatment for women, as well as a wide range of other socially conscious charities, including 'NSYNC's Challenge For The Children, the Magic Johnson Foundation, the Banner of Hope, and The Big Bam!  [ www.legendsandheroes.com ]; [ www.myskineez.com ]; [ www.vitawear.net ]; [ www.clothesforacause.com ].

About Heartland Bridge Capital, Inc.

Heartland Bridge Capital, Inc. (OTCBB:HLBC) is a public company that, in addition to managing its own operating entities, participates in emerging companies run by exceptionally talented entrepreneurs and operating executives who are dedicated to creating positive change in our world.  HLBC will function as an owner, product developer, and investor focused primarily on providing equity, acquisition debt, or bridge financing to emerging high-growth companies and entrepreneurs in the areas of clean energy, waste management, and life sciences. [ www.heartlandbridgecapital.com ]. 

To request an investor packet on Heartland Bridge Capital register online at [ www.wallstreetnewscast.com/request/hlbc.html ]

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995).  Heartland Bridge Capital, Inc. cautions that statements made in this news release relating to the investment in Legends & Heroes, and potential investment in and the business direction of the Company, constitute forward-looking statements and makes no guarantee of future performance.  Forward-looking statements are based on estimates and opinions of management at the time statements are made.  These statements may address issues that involve significant risks, uncertainties, estimates, and assumptions made by management.  Actual results could differ materially from current projections or implied results.  Heartland Bridge Capital, Inc. undertakes no obligation to revise these statements following the date of this news release.

Contact:
Tom Bustamante,
Investor Relations Counsel
Ludlow Capital, Inc
Phone: (347) 483-0121
Email: [ ludlowcapital@aol.com ]

SOURCE Heartland Bridge Capital, Inc.

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RELATED LINKS
[ http://www.heartlandbridgecapital.com ]
[ http://www.legendsandheroes.com ]