N@N

For The Gourmet Announces Launch of Expanded Professional Chef Offering

^{Published on 2010-06-09 05:50:11 - Market Wire}
 

NAPLES, FL--(Marketwire - June 9, 2010) - For The Gourmet, Inc., a wholly owned subsidiary of Innovative Food Holdings, Inc. (OTCBB: [ IVFH ]), announced today the launch of For The Gourmet Pro, its new expanded line of products targeted directly to the Chef and foodservice professionals who are looking for not locally available, hard to find or origin specific products. The For The Gourmet Pro line of products includes the full For The Gourmet product line as well as additional products which are geared towards the Chef and foodservice professional in Hospitality, Catering, Healthcare and other foodservice environments.

The Pro line initially includes over 1,500 chef quality products including origin specific, bulk items, menu tailored items and other custom and pro Chef center of the plate gourmet items. The Pro line is expected to be continuously expanded with new first to market cutting edge products and significantly expands the amount of products currently available directly via the web to professional Chefs.

For The Gourmet intends to sell its Pro Line directly via the web as well as with web based partnerships with other professional foodservice related entities and properties.

Sam Klepfish, CEO of For The Gourmet, commented, "I believe that the professional, web based, direct to Chef market has numerous revenue generating possibilities and the launch of our new 'Pro' line allows us to further expand our sales opportunities within that space. In addition, For The Gourmet Pro allows the Innovative Food Holdings family of companies to continue to be the leader in introducing the latest and greatest high quality gourmet products directly to the professional Chef community."

Innovative Food Holdings, Inc., through its wholly owned subsidiaries, is in the business of marketing and selling high quality gourmet food.

Food Innovations, Inc., in partnership with one of the largest Foodservice distributors in the Unites States, provides over 3,000 of the highest quality gourmet food products to professional chefs throughout the United States. To learn more, visit the Food Innovations website at [ http://www.foodinno.com/ ]. Food Innovations is a wholly owned subsidiary of Innovative Food Holdings, Inc.

For The Gourmet, Inc., through its website, and through additional sales channels, provides the highest quality gourmet food products to the retail consumer market and to the professional chef market. To learn more, visit the For The Gourmet website at [ http://www.forthegourmet.com/ ]. For The Gourmet is a wholly owned subsidiary of Innovative Food Holdings, Inc.

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as should, could, anticipated, believed, intended, potentially or expected. The Company does not intend to update these forward-looking statements.