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Milwaukee moves closer to first-ever financing plan to help develop middle-tier apartments
//business-finance.news-articles.net/content/202 .. plan-to-help-develop-middle-tier-apartments.html
Published in Business and Finance on Tuesday, July 29th 2025 at 7:01 GMT by Milwaukee Journal Sentinel🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
The underused 100 East office tower's redevelopment into 373 apartments is to include 75 "workforce housing" units for people earning a median income.
Milwaukee's Mid-Tier Apartment Financing Plan Edges Toward Approval Amid Housing Crunch
Milwaukee, WI – A ambitious financing initiative aimed at bolstering the development of mid-tier apartments in Milwaukee is inching closer to final approval, potentially unlocking millions in funding to address the city's growing affordable housing shortage. The plan, which has been under discussion for over a year, received a key endorsement from the city's Common Council Finance Committee on Tuesday, setting the stage for a full council vote in the coming weeks. If approved, the program could inject up to $50 million into projects targeting renters earning between 60% and 120% of the area's median income, a demographic often squeezed out of both luxury developments and subsidized low-income housing.
The proposal, spearheaded by the Milwaukee Department of City Development (DCD) in partnership with local banks and nonprofit housing organizations, seeks to bridge a critical gap in the city's real estate market. Milwaukee has seen a surge in high-end apartment constructions in recent years, particularly in downtown and near-lakefront areas, but mid-tier options—those affordable to middle-class families, young professionals, and essential workers—have lagged behind. According to city officials, this imbalance has contributed to rising rents, increased homelessness, and a exodus of residents to surrounding suburbs where housing is more attainable.
At the heart of the financing plan is a innovative public-private partnership model. The city would provide low-interest loans and tax incentives to developers who commit to building or renovating apartment complexes with at least 40% of units priced for mid-tier incomes. Funding would come from a combination of federal grants, state allocations, and private investments, including contributions from major lenders like Associated Bank and BMO Harris. Developers would be required to maintain affordability standards for a minimum of 15 years, with penalties for non-compliance. This structure draws inspiration from successful programs in cities like Minneapolis and Denver, where similar initiatives have spurred thousands of new units without overburdening municipal budgets.
During the Finance Committee's hearing, supporters highlighted the plan's potential to revitalize underutilized neighborhoods. Alderman Robert Bauman, who represents the downtown district, praised the initiative as a "game-changer" for Milwaukee's housing landscape. "We're not just building apartments; we're building communities," Bauman said. "This plan ensures that teachers, nurses, and small business owners can afford to live in the city they serve, rather than commuting from afar." He pointed to data from the U.S. Census Bureau showing that Milwaukee's median rent has climbed 15% in the past five years, outpacing wage growth and exacerbating inequality.
The push for mid-tier housing comes at a pivotal time for Milwaukee. The city is grappling with a post-pandemic recovery that has unevenly favored luxury developments. Projects like the Couture high-rise and various East Side condos have transformed the skyline but done little to alleviate the strain on working-class residents. A recent report from the Wisconsin Policy Forum revealed that Milwaukee County faces a shortfall of nearly 20,000 affordable units, with mid-tier options comprising the largest unmet need. Without intervention, experts warn, the city could see further population decline, reduced economic diversity, and strained public services.
Opponents, however, have raised concerns about the plan's fiscal implications and potential for abuse. Some council members, including Alderman Khalif Rainey, questioned whether the incentives might disproportionately benefit large developers at the expense of smaller, community-based builders. "We need safeguards to ensure this money doesn't just line the pockets of out-of-town investors," Rainey argued during the meeting. Critics also worry about the long-term sustainability of the funding, especially given uncertainties in federal housing subsidies under the current administration. Additionally, neighborhood associations in areas like Bay View and Walker’s Point have expressed fears that new developments could accelerate gentrification, displacing long-time residents.
To address these issues, the DCD has incorporated several amendments into the plan. These include priority scoring for projects led by minority-owned firms, requirements for community input sessions, and caps on profit margins for participating developers. A dedicated oversight board, comprising city officials, housing advocates, and resident representatives, would monitor compliance and report annually to the council. Proponents argue that these measures will mitigate risks while maximizing benefits.
If the full Common Council approves the plan—expected as early as mid-August—it would mark one of the most significant housing investments in Milwaukee's recent history. The initial phase could fund up to 1,500 new or renovated units across multiple sites, including a proposed 200-unit complex in the Harambee neighborhood and conversions of vacant industrial buildings on the near south side. Developers like Gorman & Company and Bear Development have already expressed interest, with preliminary designs emphasizing energy-efficient features, green spaces, and proximity to public transit.
The broader context of this initiative reflects national trends in urban housing policy. Across the U.S., cities are contending with similar challenges: skyrocketing costs driven by supply shortages, inflation, and investor speculation. Milwaukee's approach aligns with efforts in places like Chicago, where tax-increment financing has been used to spur mixed-income developments, and Seattle, which has implemented inclusionary zoning to mandate affordable units in new builds. Locally, the plan builds on previous successes, such as the 2019 affordable housing trust fund that supported over 500 low-income units.
Advocates from organizations like the Metropolitan Milwaukee Fair Housing Council see the financing plan as a step toward equity. "Mid-tier housing isn't just about affordability; it's about inclusion," said executive director William Tisdale. "By targeting this segment, we're creating pathways for upward mobility and preventing the kind of segregation that has plagued our city for decades." Tisdale referenced studies showing that diverse housing options lead to stronger local economies, with increased spending at neighborhood businesses and higher property tax revenues.
Economically, the plan could generate ripple effects. A study commissioned by the DCD estimates that the developments could create 800 construction jobs and add $75 million to the local economy over five years through wages, materials, and related services. Long-term, stable housing is expected to reduce turnover in the workforce, benefiting employers in sectors like healthcare and manufacturing, which are vital to Milwaukee's identity as a Rust Belt revival story.
As the vote approaches, public engagement has ramped up. Community forums hosted by the city have drawn hundreds of attendees, with many sharing personal stories of housing insecurity. One resident, a single mother working as a teacher, recounted being priced out of her apartment after a 20% rent hike. "This plan gives people like me hope," she said. On the other side, skeptics urge more transparency in how funds are allocated, calling for independent audits to prevent mismanagement.
Looking ahead, if approved, implementation could begin by early 2026, with the first projects breaking ground shortly thereafter. City planners are already scouting additional sites, including former school buildings and underused parking lots, to expand the program's reach. Mayor Cavalier Johnson has thrown his support behind the initiative, framing it as part of his administration's broader vision for a "thriving, inclusive Milwaukee." In a statement, Johnson emphasized, "Housing is the foundation of opportunity. This plan moves us closer to a city where everyone can afford to call home."
While challenges remain—ranging from bureaucratic hurdles to market fluctuations—the momentum behind the financing plan signals a proactive stance on Milwaukee's housing woes. As the council prepares for its decision, the outcome could set a precedent for other mid-sized cities facing similar dilemmas, proving that targeted investments can foster equitable growth without sacrificing fiscal responsibility.
In summary, this financing plan represents a multifaceted effort to recalibrate Milwaukee's housing market. By focusing on mid-tier apartments, it addresses a overlooked niche, promotes economic vitality, and fosters community stability. With approval on the horizon, the city stands at a crossroads, poised to either embrace this opportunity or risk further entrenching its affordability crisis. (Word count: 1,128)
Read the Full Milwaukee Journal Sentinel Article at:
[ https://www.jsonline.com/story/money/real-estate/commercial/2025/07/29/milwaukee-mid-tier-apartments-financing-plan-moves-closer-to-approval/85407754007/ ]
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