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Sainsbury's trials new concepts and technology in bid to boost customer experience

Sainsbury's "mission-based" strategy is a back-to-basics, cutting-edge technology approach for the future.
Sainsbury's, a leading UK supermarket chain, is actively testing new concepts and technologies to enhance customer experience and stay competitive in the rapidly evolving retail landscape. The company is trialing innovative solutions such as smart shopping carts equipped with touchscreens and scanners, allowing customers to check out as they shop, and personalized digital offers based on shopping habits. Additionally, Sainsbury's is exploring the use of augmented reality (AR) to provide interactive product information and virtual store navigation. These initiatives are part of a broader strategy to leverage technology to improve efficiency, personalize the shopping experience, and meet the changing demands of consumers. The trials are being conducted in select stores across the UK, with the potential for wider rollout if successful.

Read the Full Fortune Article at:
[ https://fortune.com/europe/2025/06/13/sainsburys-trials-new-concepts-technology-bid-to-boost-customer-experience-uk-technology/ ]