After years of flying high, tequila braces for impact

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After years of flying high, tequila braces for impact | CNN Business

^{Published on 2025-05-18 04:40:47 - CNN}

Matthew and Camila McConaughey's tequila, Pantalones, is anything but subtle. After all, the husband and wife cofounders stand proudly pantsless in many of their ads as a cheeky away to promote the nearly two-year-old brand.

In 2025, tequila has seen a significant surge in popularity and sales, becoming the fastest-growing spirit in the United States, according to a CNN report. The demand for tequila has been driven by a growing interest in premium and ultra-premium varieties, as well as innovative cocktail recipes and a cultural shift towards appreciating agave-based spirits. Sales figures indicate that tequila has surpassed vodka in revenue, with a notable increase in exports from Mexico. The trend is also fueled by celebrity-backed brands and the expansion of tequila offerings in bars and restaurants, reflecting a broader consumer trend towards unique and high-quality alcoholic beverages.

Read the Full CNN Article at:
[ https://www.cnn.com/2025/05/18/food/tequila-popularity-sales-2025 ]

N@N

After years of flying high, tequila braces for impact | CNN Business