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Axing DEI programs could damage company reputations for years to come, research finds

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Actions speak louder than words.
A recent study highlighted in a February 20, 2025, Fortune article suggests that companies that eliminate their Diversity, Equity, and Inclusion (DEI) programs could suffer long-term reputational damage. The research, conducted by a team at a leading business school, found that firms cutting DEI initiatives face not only immediate backlash from employees and the public but also a sustained negative impact on their brand image that can last for years. The study analyzed data from companies across various industries and found that those maintaining or enhancing their DEI efforts experienced better employee satisfaction, customer loyalty, and overall market performance. The findings underscore the importance of DEI in corporate strategy, warning that reversing these programs could lead to significant and lasting reputational risks.

Read the Full Fortune Article at:
[ https://fortune.com/2025/02/20/companies-that-ax-their-dei-programs-now-could-destroy-their-reputation-for-years-to-come-according-to-a-new-study/ ]