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Intangible Assets: The New Currency Of Business Success

The article from Forbes Coaches Council, published on April 23, 2025, discusses the increasing importance of intangible assets as the new currency of business success. It highlights how traditional financial metrics are no longer sufficient to gauge a company's value and potential, emphasizing the role of intangible assets such as intellectual property, brand reputation, and human capital. The piece argues that businesses that effectively manage and leverage these intangible assets can achieve a competitive edge, foster innovation, and drive long-term growth. It also provides insights on how leaders can shift their focus to nurture and capitalize on these non-physical resources, suggesting strategies like investing in employee development, protecting intellectual property, and building a strong brand identity.

Read the Full Forbes Article at:
[ https://www.forbes.com/councils/forbescoachescouncil/2025/04/23/intangible-assets-the-new-currency-of-business-success/ ]