In Trump era, companies are rebranding DEI efforts, not giving up

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Mon, March 31, 2025

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In Trump era, companies are rebranding DEI efforts, not giving up

^{Published on 2025-03-30 08:21:02 - CNBC}

With President Donald Trump signing an executive order to end the government's DEI programs, companies are moving away from using the politically charged acronym. Despite DEI becoming such a divisive term,

The article from MSN discusses how companies are adapting their Diversity, Equity, and Inclusion (DEI) initiatives in response to the political climate under former President Donald Trump's administration. Despite facing criticism and legal challenges, many corporations are not abandoning DEI efforts but are instead rebranding or adjusting their strategies to be less confrontational and more inclusive in their approach. This includes renaming DEI programs to terms like "inclusion and belonging" or focusing on broader concepts like "talent development" to avoid political backlash while still promoting diversity. The shift aims to maintain the core objectives of DEI—enhancing workplace diversity, equity, and inclusion—while navigating a more polarized political landscape. Companies are also focusing on demonstrating the business case for diversity, showing how it leads to better decision-making, innovation, and financial performance, thereby making DEI initiatives more palatable and less politically charged.

Read the Full CNBC Article at:
[ https://www.msn.com/en-us/money/human-resources/in-trump-era-companies-are-rebranding-dei-efforts-not-giving-up/ar-AA1BWfni ]

N@N

In Trump era, companies are rebranding DEI efforts, not giving up