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Arnault Son Is Tapped To Lift LVMH's Spirits Unit


//business-finance.news-articles.net/content/202 .. t-son-is-tapped-to-lift-lvmh-s-spirits-unit.html
Published in Business and Finance on by Bill Williamson   Print publication without navigation

Alexandre Arnault, one of French luxury goods titan Bernard Arnault's sons, will serve as deputy chief executive of LVMH's wines and spirits division, Moët Hennessy. The unit includes champagne houses Moët & Chandon, Dom Pérignon, and Veuve Clicquot, as well as cognac brand Hennessy.

The article from Global Finance Magazine discusses Alexandre Arnault, who has been appointed to lead LVMH's Wine & Spirits division. Alexandre, the son of LVMH's billionaire CEO Bernard Arnault, is part of a strategic move to rejuvenate the division, which includes prestigious brands like Moët & Chandon, Hennessy, and Dom Pérignon. His appointment reflects LVMH's strategy to blend traditional luxury with modern innovation, aiming to appeal to younger demographics. Alexandre brings a fresh perspective with his background in digital marketing and his previous role at Tiffany & Co., where he was instrumental in modernizing the brand's image. His leadership is expected to focus on digital transformation, sustainability, and expanding the brand's reach through innovative marketing and product development, aligning with the evolving tastes and values of contemporary consumers.

Read the Full Global Finance Article at:
[ https://gfmag.com/capital-raising-corporate-finance/alexandre-arnault-lvmh-wine-spirits-division/ ]

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