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Rukam Capital's Archana Jahagirdar On Backing India's Next Wave Of Consumer Startups

The article from Inc42 features an interview with Archana Jahagirdar, the founder of Rukam Capital, discussing her approach to investing in India's burgeoning consumer startup sector. Jahagirdar shares insights on the evolving consumer market in India, highlighting the shift towards digital-first brands and the increasing demand for personalized, sustainable, and health-focused products. She emphasizes the importance of understanding consumer behavior, the potential in Tier II and III cities, and the need for startups to have a clear path to profitability. Additionally, she touches on the investment strategies of Rukam Capital, focusing on backing startups that not only have innovative ideas but also demonstrate strong execution capabilities and a deep understanding of their market. The interview also covers the challenges startups face, like scaling operations and managing cash flow, and how Rukam Capital supports its portfolio companies through these hurdles.

Read the Full inc42 Article at:
[ https://inc42.com/features/rukam-capitals-archana-jahagirdar-on-backing-indias-next-wave-of-consumer-startups/ ]