


Berkshire Bank names Janice Ward senior VP, head of fiduciary services


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Berkshire Bank Appoints Janice Ward as Fiduciary Senior Vice President
Berkshire Bank, the community‑focused financial institution that has served the Greater Milwaukee region for more than 130 years, has announced the appointment of Janice Ward as its new Fiduciary Senior Vice President. The announcement, released in a brief written by the bank’s corporate communications team and subsequently featured in the Berkshire Eagle Business Brief section, highlights the bank’s growing emphasis on wealth‑management services and its commitment to providing trusted, personalized advice to families, entrepreneurs, and small‑business owners.
Who Is Janice Ward?
Janice Ward brings more than three decades of experience in fiduciary planning, trust administration, and estate planning to her new role. Prior to joining Berkshire Bank, Ward spent nine years as a senior advisor at a leading regional financial services firm, where she specialized in retirement and estate planning for high‑net‑worth clients. Earlier in her career, she held a number of senior positions in trust departments for several banks, where she was recognized for streamlining trust operations and improving client satisfaction scores.
According to the Berkshire Eagle article, Ward earned a bachelor’s degree in Finance from Marquette University and holds the Certified Trust and Financial Advisor (CTFA) designation, as well as the Certified Financial Planner (CFP) credential. She also serves on the board of directors for the Milwaukee Association of Certified Financial Planners.
What Will Her Role Entail?
In her capacity as Fiduciary Senior Vice President, Ward will oversee the bank’s entire fiduciary offering—trust services, estate planning, and retirement solutions. She will work closely with the bank’s wealth‑management division to integrate fiduciary expertise with broader investment advisory services, ensuring that clients receive holistic financial guidance that covers both investment strategy and legacy planning.
Ward will also be responsible for expanding the bank’s fiduciary client base beyond its current focus on community residents. As noted in the article, the bank is looking to attract business owners who need sophisticated estate‑planning solutions to protect family wealth and ensure smooth succession. Ward’s experience in the corporate trust arena positions her well to support these clients.
“We are thrilled to welcome Janice to the team,” said John C. McGuire, CEO of Berkshire Bank. “Her deep knowledge of fiduciary structures, combined with her client‑first mindset, will be instrumental as we expand our wealth‑management services and deepen our relationships with existing clients.”
Why This Appointment Matters
The Berkshire Eagle piece contextualizes Ward’s appointment within a broader trend in the banking industry: a shift toward more personalized, trust‑centric wealth‑management solutions. By hiring a seasoned fiduciary professional, Berkshire Bank signals its intention to move beyond traditional banking products and into comprehensive financial planning—a space that many regional banks are currently targeting to capture high‑net‑worth households.
In the article, the bank’s President and Chief Operating Officer, Mark T. Daniels, emphasized that the fiduciary services platform will be a key driver for cross‑sell opportunities. “Clients who trust us with their estate plans are also more likely to consider our investment and insurance products,” Daniels explained. “By offering a single, trusted partner for all of their financial needs, we can deepen loyalty and build long‑term wealth for our clients.”
The appointment also reflects the bank’s ongoing commitment to diversity and inclusion. Ward is one of the few women in the region who holds senior fiduciary leadership. In a brief excerpt from the bank’s corporate social responsibility page—linked in the original article—Ward spoke about the importance of representation in wealth management and how her presence may encourage more women and under‑represented groups to consider fiduciary planning.
A Look at the Bank’s Fiduciary Offerings
The Berkshire Eagle article provides an overview of the services that fall under the fiduciary umbrella at Berkshire Bank:
- Trust Administration – Management of revocable living trusts, irrevocable trusts, charitable trusts, and special needs trusts, with a focus on compliance and efficient asset distribution.
- Estate Planning – Comprehensive estate‑planning services that include wills, powers of attorney, and advanced directives.
- Retirement Planning – Fiduciary oversight of 401(k)s, IRA, and pension plans for both individuals and small‑business owners.
- Wealth‑Transfer Advisory – Guidance on gifting strategies, generation‑skipping transfer tax planning, and family governance structures.
Ward’s mandate will be to refine these offerings, ensuring that the bank’s fiduciary team remains on the cutting edge of regulatory changes and industry best practices. Her role will involve training, quality control, and the development of new product lines—such as digital trust management tools—to keep the bank competitive in a rapidly evolving market.
Future Plans and Community Impact
The article highlights the bank’s strategic plan for the next five years, which includes an ambitious goal of increasing fiduciary client assets by 20% and launching a mobile‑first fiduciary advisory platform. Ward will spearhead the development of this platform, working with the bank’s technology partner to create a secure, user‑friendly interface that allows clients to track trust performance, file documents, and communicate with advisors in real time.
Additionally, Ward will lead a community outreach initiative aimed at educating local families on estate planning. The bank will host quarterly workshops and webinars that cover topics such as “Estate Planning Basics,” “Protecting Your Business Legacy,” and “Planning for Generational Wealth.” The goal is to demystify the fiduciary process and provide tangible tools that families can use to protect their assets.
Closing Thoughts
Janice Ward’s appointment marks a significant milestone for Berkshire Bank. With her deep industry expertise, client‑centric philosophy, and dedication to fostering financial security, Ward is poised to elevate the bank’s fiduciary services to new heights. For families and business owners in the Milwaukee region, this means access to a trusted partner who can guide them through the complexities of trust, estate, and retirement planning—all under one roof.
The Berkshire Eagle Business Brief succinctly captures the spirit of this development: a local bank leveraging specialized talent to deliver personalized, high‑quality financial stewardship. As the banking landscape continues to evolve, Berkshire Bank’s investment in fiduciary leadership underscores a broader shift toward comprehensive wealth management—an approach that promises lasting value for both the institution and its clients.
Read the Full Berkshire Eagle Article at:
[ https://www.berkshireeagle.com/bizbrief/berkshire-bank-janice-ward-fiduciary-senior-vp/article_808c403c-9750-4a53-81e4-f53a497d424f.html ]