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Tue, October 18, 2011

Healthient Launches LOLICRUNCH


Published on 2011-10-18 06:37:36 - Market Wire
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October 18, 2011 09:30 ET

Healthient Launches LOLICRUNCH

Contemporary Line of 100% Natural Nut and Fruit Snacks

JUPITER, FL--(Marketwire - Oct 18, 2011) - Healthient, Inc. (OTCBB: [ SNAX ]) today announced LOLICRUNCH, its newest product in a growing line of snacks and beverages sold under its SnackHealthy brand. LOLICRUNCH is a contemporary line of 100% natural nut and fruit snacks that are a good source of protein. By elevating the "simple nut" into unique snacks, LOLICRUNCH flavor varieties offer consumers a different snacking experience fit for a wide range of snacking occasions.

"While consumer demand for the nut category continues to be positive, the options have been limited and uninspiring," said Katherine West, Chief Executive Officer of Healthient. "We've blended roasted nuts, mixed them with bits of dried fruit, added a dash of sea salt and brushed them with natural sweetness for a delicious, crunchy snack, and their bite-sized shapes make them ideal for on-the-go nourishment."

LOLICRUNCH offers a surprisingly delicious and wholesome snack to satisfy adventurous consumers with a mindful approach to life and wellness. They are cholesterol free, dairy free, wheat free, gluten free, and Kosher.

SnackHealthy continues to provide leadership and innovation in the area of health and wellness with efforts such as removing trans fat from its entire snack portfolio.

SnackHealthy's LOLICRUNCH is available in four delicious flavors:

Tropical Fruit & Nut Crunch
A delicious blend of dry roasted almonds, dry roasted peanuts, dry roasted cashews, evaporated cane juice, brown rice syrup, dried mango, dried papaya, dried pineapple, cayenne pepper, and sea salt.

According to the latest research, a diet rich in nut products can reduce your cholesterol, lower your risk of heart disease and provide protection against certain cancers. Tropical Fruit & Nut LOLICRUNCH is also packed with three delicious fruits, each loaded with great nutrition. Pineapple is loaded with calcium, potassium, fiber, and vitamin C. Mangoes have powerful antioxidants and anticancer abilities. Papaya is an amazingly rich source of the proteolytic enzymes which enable the digestion of protein.

Cranberry Crunch
Prepare to enjoy this delicious blend of dry roasted almonds, dry roasted peanuts, dry roasted cashews, dried cranberries, evaporated cane juice, brown rice syrup, and sea salt.

Rich in antioxidants that protect cells from damage from unstable molecules and free radicals, Cranberries are a great source of vitamin C, vitamin B complex, vitamin E, vitamin A, zinc and iron. Cranberries have also been valued for their ability to help prevent and treat urinary tract infections. Cranberries contain certain acids, which prevents the combination of calcium and phosphate ions to form insoluble stones. In other words, they are also beneficial against the formation of kidney stones.

Cashew Crunch
The crowd pleaser is our lightly sweetened blend of dry roasted cashews, dry roasted peanuts, evaporated cane juice, brown rice syrup, and sea salt.

Cashews are significant sources of iron, magnesium, phosphorus, zinc and selenium. These sources help promote energy release and bone growth, build bones and teeth, are essential to digestion and metabolism and have important antioxidant properties that can help protect the body from cancer.

Almond Crunch
You won't be able to put down this blend of dry roasted almonds, dry roasted peanuts, evaporated cane juice, brown rice syrup, and sea salt.

Ninety percent of the fat in almonds is unsaturated fats which can help lower bad cholesterol. Loaded with protein, fiber, calcium, magnesium, potassium, and vitamin E, almonds help prevent osteoporosis and can help regulate blood pressure.

Media members looking for additional information on SnackHealthy's complete line of better for you products should visit [ www.snackhealthy.com ]. To schedule an interview with a company spokesperson, please call 561.935.6449 or email [ admin@healthient.com ].

About SnackHealthy, Inc.
SnackHealthy is the direct sales business unit of Healthient, Inc. (SNAX), headquartered in Jupiter, FL. SnackHealthy offers a personally and financially rewarding home-based business opportunity to people interested in marketing SnackHealthy's "better for you" snacks and drinks. The "Get 4, Pay No More" marketing program at SnackHealthy allows customers and distributors to earn a monthly home delivery of snacks for free. Learn more about SnackHealthy at the corporate web sites [ www.snackhealthy.com ] and [ www.getpaidtosnack.com ].

About Healthient, Inc.
Healthient (SNAX) offers a portfolio of healthy food and beverage snacks that satisfy several eating occasions daily. We are united with our brand partners by our commitment to helping people achieve and maintain their healthy weight without gimmicky diets and to preventing childhood obesity. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, Healthient pledges to balance strong financial returns with giving back to our communities through the Healthient Foundation. For more information, please visit [ www.healthient.com ].

Disclosure Regarding Forward-Looking Statements
This document contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact are "forward-looking statements" for purposes of federal and state securities laws, including any projections of earnings, revenue or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements concerning proposed new services or developments; any statements regarding future economic conditions or performance; any statements of belief; and any statements of assumptions underlying any of the foregoing. Forward-looking statements may include the words "may," "will," "estimate," "intend," "continue," "believe," "expect" or "anticipate" and any other similar words. Although we believe that the expectations reflected in any of our forward-looking statements are reasonable, actual results could differ materially from those projected or assumed in any of our forward-looking statements. Our future financial condition and results of operations, as well as any forward-looking statements, are subject to change and to inherent risks and uncertainties, such as those disclosed or incorporated by reference in our filings with the Securities and Exchange Commission.


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