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E*TRADE Enhances E*TRADE Pro Platform for Active Traders

^{Published on 2011-09-09 17:21:28 - Market Wire}
 

NEW YORK--([ BUSINESS WIRE ])--E*TRADE Financial Corporation (NASDAQ: ETFC) today announced that E*TRADE Securities LLC has introduced a number of enhancements to its premier, customizable desktop trading platform, E*TRADE Pro, in conjunction with the launch of E*TRADEa™s new aPro Elitea program for sophisticated traders.

"E*TRADEa™s Pro Elite program combines this premier trading platform with competitive pricing and priority service and support to deliver the best investing experience."

E*TRADE Pro offers active traders real-time access to the markets along with idea generation tools, customization capabilities, and charts and screeners, and has recently added several new features, including:

• Options strategies: Customers can now trade all option strategies, including multi-legged orders, and weekly options are fully supported (as available on etrade.com)
• Expanded CNBC content: Video-on-demand capabilities, as well as additional live content from CNBC Europe and Asia, are accessible to customers
• Logarithmic charts: The E*TRADE Pro chart window includes a logarithmic scaling option, giving investors a powerful new tool to analyze price trends
• Cloud-based layouts: The same personalized layout and experience can be enjoyed by investors from any desktop computer
• E*TRADE Community: The platform is integrated with E*TRADE Community, offering direct access to an exclusive network where E*TRADE customers can exchange ideas and insights with like-minded investors

The company announced separately today the availability of Portfolio Margin, also accessible on E*TRADE Pro, which offers qualified investors* risk-based margin to increase their buying power at competitive rates.

aActive traders have specialized needs, and we continue to invest in E*TRADEa™s Pro platform to ensure customers have the tools, features and access they need to make informed, real-time trading decisions,a said Michael Curcio, President, E*TRADE Securities. aE*TRADEa™s Pro Elite program combines this premier trading platform with competitive pricing and priority service and support to deliver the best investing experience.a

The enhanced E*TRADE Pro platform is part of E*TRADEa™s new Pro Elite program. In addition to no-fee access to E*TRADE Pro, exclusive benefits for Pro Elite customers include:

• Elite service and support: Priority call-routing to a specialized service team
• Low commissions: $7.99-$9.99 stock and options trades, $0.75 per options contract and low margin rates
• Access to all key markets: Stocks, options and futures, including access to dedicated trading specialists

E*TRADE has launched a Pro Elite marketing campaign with new television, print and online advertisements. The television advertisement can be viewed at [ www.etrade.com/tv ].

To learn more about E*TRADE Pro, visit [ www.etrade.com/pro ].

To learn more about Pro Elite, visit [ www.etrade.com/proelite ].

* E*TRADEa™s portfolio margin accounts are available to customers who meet specific eligibility criteria, including $100,000 minimum equity requirement (maintained at all times) and Level 4 options trading approval. Click [ here ] for more information.

CNBC streaming news and the CNBC logo are provided for informational purposes only under a license agreement with CNBC, Inc. Neither E*TRADE Financial nor any of its affiliates are responsible for its content and no information presented constitutes a recommendation by E*TRADE Financial or its affiliates to buy, sell or hold any security, financial product or instrument discussed therein or to engage in any specific investment activity.

About E*TRADE Financial

The E*TRADE Financial family of companies provides financial services including online brokerage and related banking products and services to retail investors. Specific business segments include Trading and Investing and Balance Sheet Management. Securities products and services are offered by E*TRADE Securities LLC (Member FINRA/SIPC). Bank products and services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries. More information is available at [ www.etrade.com ].

Important Notices

E*TRADE Financial, E*TRADE and the E*TRADE logo are trademarks or registered trademarks of E*TRADE Financial Corporation. ETFC-G

© 2011 E*TRADE Financial Corporation. All rights reserved.