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Guard Dog Inc. Sets New Standard in Identity Theft Industry with a Stand Alone Product

^{Published on 2010-11-17 08:25:31 - Market Wire}
 

WINTER PARK, Fla.--([ BUSINESS WIRE ])--Guard Dog Inc. (Pink Sheets: GRDO) today announces the successful launch of the newest product in their comprehensive line of identity theft solutions. The launch is timed with the updated look to the Guard Dog ID website that focuses on the features of their products and educating the consumers on one of the fastest growing crimes in the nation.

"The introduction of our CleanID product to the identity theft market will open additional doors for the Guard Dog brand"

The newest product, CleanID provides consumers with the ability to review historical personal information that until now has been virtually impossible to obtain. Identity theft is the unauthorized use of personal information, that includes both credit and non-credit information. According the FTC monitoring just your credit will only account for 15% of the actual detection of the crime, leaving 85% vulnerabilities to consumers.

The enrollment of the CleanID follows the same stringent process, including the authentication practice that provides the highest levels of security to verify the individual at the time of registering. There is a one-time fee for CleanID which is priced affordably at $7.95. Within 24 hours, each new subscriber will receive a series of reports that includes historical data related to their social security number, change of address, court records, criminal records, names and alias and the national sex offender registry. In addition, Guard Dog will also include a $1 Million insurance policy and restoration.

aThe introduction of our CleanID product to the identity theft market will open additional doors for the Guard Dog brand,a commented VP of Marketing Shawn Andreas. aIta™s been our goal from the beginning to educate consumers, providing them with the power of knowledge. Until recently ita™s been nearly impossible to get personal information about yourself that was not directly related to your credit.a aHow can a company provide monitoring of personal information if they cana™t honestly tell you the information they are monitoring is clean?a Asks Andreas.

Guard Dog will incorporate CleanID into current and future marketing campaigns, realizing the product will be an inexpensive tool and resource to consumers. Providing credit reports and credit related products is over a billion dollar industry, and ita™s virtually impossible to find any type of reporting or services to individuals for personal information that is non-credit related, yet ita™s 85% of what identity thieves target.

With the introduction of new technologies to the marketplace, so comes the introduction to new methods of identity crimes. Criminals realize that is much harder to detect non-credit related personal information and that is the reason for the overwhelming focus.

aWe have very high expectations for CleanID; it focuses on a huge market gap that not only provides consumers with a new resource to combat this crime, but it puts Guard Dog ID in a sole leadership position when it comes to providing reliable solutions, whether it is for individual consumers, or any size corporation. The final topping for what we feel will be one of our more successful products, are adding consumers with our restoration and $1 Million insurance. We recognize that individuals are going to subscribe to our CleanID, get their reports and discover they have been a victim, the restoration and insurance provides the peace of mind that Guard Dog will help them clean it up,a concludes Andreas.

About Guard Dog ID

Guard Dog ID provides identity theft solutions for individuals, groups and corporations to help educate consumers, offers guidelines and tips for safeguarding personal information, and cutting edge technology to promptly and effectively remedy identity breaches.

About Guard Dog Inc.

Guard Dog Inc is a publicly traded company which trades under the ticker symbol [ GRDO.PK ]. All current and potential shareholders are further encouraged to visit our Investor Relations page [ www.guarddogid.com/ir/ ] for more details regarding the Company and features in this announcement.