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E*TRADE Financial Corporation Reports Monthly Activity for October 2010

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NEW YORK--([ BUSINESS WIRE ])--E*TRADE Financial Corporation (NASDAQ: ETFC) today released its Monthly Activity Report for October 2010.

Daily Average Revenue Trades (aDARTsa) for October were 145,311, a 14 percent increase from September and an 18 percent decrease from the year-ago period. The Company ended the month with approximately 2.7 million brokerage accounts a" including gross new brokerage accounts of 26,901 and net new brokerage accounts of 4,167 during the month. Total accounts ended the month at approximately 4.2 million.

Net new brokerage assets were positive $0.9 billion in the month, totaling $6.6 billion year-to-date. During the month, customer security holdings increased by four percent, or $4.8 billion, and brokerage-related cash increased by $0.9 billion to $23.5 billion, with customers as net sellers of less than $0.1 billion in securities in October. Bank-related cash and deposits declined by $0.2 billion, ending the month at $9.1 billion.

Monthly Activity Data

Oct-10 Sep-10 Oct-09(1) % Chg. M/M % Chg. Y/Y
Trading days 21.0 21.0 22.0 N.M. N.M.
DARTs 145,311 127,381 177,212

14.1 %

(18.0)%
Gross new brokerage accounts 26,901 24,345 29,118

10.5 %

(7.6)%
Gross new stock plan accounts 14,248 11,755 19,411

21.2 %

(26.6)%
Gross new banking accounts 1,588 1,593 2,648 (0.3)% (40.0)%
Total gross new accounts 42,737 37,693 51,177

13.4 %

(16.5)%
Net new brokerage accounts 4,167 4,082 3,102 N.M. N.M.
Net new stock plan accounts 321 7 7,216 N.M. N.M.
Net new banking accounts (7,293 ) (8,393 ) (13,145 ) N.M. N.M.
Net new accounts (2,805 ) (4,304 ) (2,827 ) N.M. N.M.
End of period brokerage accounts 2,660,869 2,656,702 2,642,384

0.2 %

0.7 %

End of period stock plan accounts 1,033,771 1,033,450 1,025,231

0.0 %

0.8 %

End of period banking accounts 529,313 536,606 745,910 (1.4)% (29.0)%
End of period total accounts 4,223,953 4,226,758 4,413,525 (0.1)% (4.3)%

Customer Assets ($B)

Security holdings $ 113.6 $ 108.8 $ 91.8

4.4 %

23.7 %

Customer payables (cash) 4.9 4.6 4.8

6.5 %

2.1 %

Customer cash balances held by third parties 3.3 3.2 2.8

3.1 %

17.9 %

Unexercised stock plan customer options (vested) 19.7 18.7 14.7

5.3 %

34.0 %

Customer assets in brokerage and stock plan accounts 141.5 135.3 114.1

4.6 %

24.0 %

Sweep deposit accounts 15.3 14.8 12.1

3.4 %

26.4 %

Savings and transaction accounts 8.6 8.7 12.3 (1.1)% (30.1)%
CDs 0.5 0.6 1.3 (16.7)% (61.5)%
Customer assets in banking accounts 24.4 24.1 25.7

1.2 %

(5.1)%
Total customer assets $ 165.9 $ 159.4 $ 139.8

4.1 %

18.7 %

Net new brokerage assets ($B)(2) $ 0.9 $ 0.5 $ 0.6 N.M. N.M.
Net new banking assets ($B)(2) (0.1 ) (0.2 ) (0.6 ) N.M. N.M.
Net new customer assets ($B)(2) $ 0.8 $ 0.3 $ - N.M. N.M.
Brokerage related cash ($B) $ 23.5 $ 22.6 $ 19.7

4.0 %

19.3 %

Other customer cash and deposits ($B) 9.1 9.3 13.6 (2.2)%

(33.1)%

Total customer cash and deposits ($B) $ 32.6 $ 31.9 $ 33.3

2.2 %

(2.1)%

(1) All periods presented have been updated to exclude international local activity.

(2) Net new customer assets are total inflows to all new and existing customer accounts less total outflows from all closed and existing customer accounts. The net new banking assets and net new brokerage assets metrics treat asset flows between E*TRADE entities in the same manner as unrelated third party accounts.

Historical metrics and financials through October 2010 can be found on the E*TRADE Financial investor relations website at [ https://investor.etrade.com ].

About E*TRADE Financial

The E*TRADE Financial family of companies provides financial services including online brokerage and related banking products and services to retail investors. Specific business segments include Trading and Investing, and Balance Sheet Management. Securities products and services are offered by E*TRADE Securities LLC (Member FINRA/SIPC). Bank products and services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries. ETFC-G

Important Notices

E*TRADE Financial, E*TRADE and the E*TRADE logo are trademarks or registered trademarks of E*TRADE Financial Corporation.

© 2010 E*TRADE Financial Corporation. All rights reserved.