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Lenco Mobile Wins Multiple Awards at 6th Annual MMA Global Mobile Awards Ceremony in Los Angeles

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^{Published in Business and Finance on Thursday, November 18th 2010 at 8:05 GMT by Market Wire}  

SANTA BARBARA, Calif.--([ BUSINESS WIRE ])--Lenco Mobile Inc. (PINK SHEETS: LNCM) today announced that Multimedia Solutions, its wholly owned South African subsidiary had partnered with Mr. Price to win multiple awards at last nighta�s 6^th Annual Mobile Marketing Association Ceremony held in Los Angeles.

"These awards are testimony to the great partnership that we have with Mr. Price. We can only be as innovative as your client allows and we have certainly received fantastic support from Donovan Baney at Mr. Price."

The Multimedia Solutions campaign designed and executed for Mr. Price was overall winner in the category for Global Relationship Building and regional winner for Europe, Middle East and Africa in the Products and Services Launch category. The Mobile Marketing Association is the world wide body that represents the interests of the wireless carriers and marketers in promoting use of mobile phones as a technology and marketing platform.

The Multimedia Solutions campaign designed and executed for Mr. Price was also the overall winner in the recent South African Direct Marketing Associationa�s Annual Awards, wining the coveted Inkosi Assegai award. This award recognizes the top direct marketer in South Africa and is testimony to the rise of mobile phones as a marketing channel.

Multimedia Solutions is the mobile partner for Mr. Price, a leading clothing retailer in South Africa. During 2010, Multimedia Solutions and Mr. Price developed a number of innovative marketing programs for Mr. Pricea�s customers. The new solutions included targeted mobile adverts delivered via MMS message and interactive Mobi Sites for Mr. Price Money. Mr. Price recently announced that net profits were up 50% year over year.

At the awards ceremony last night, Michael Levinsohn CEO and President of Lenco Mobile Inc. said aThese awards are testimony to the great partnership that we have with Mr. Price. We can only be as innovative as your client allows and we have certainly received fantastic support from Donovan Baney at Mr. Price.a

About Lenco Mobile Inc.

Lenco Mobile Inc. is a global developer, owner, and operator of proprietary advertising and technical platforms primarily for the high-growth mobile and online marketing sectors. The platforms provide customers including leading wireless carriers and consumer brands with turnkey solutions to attract, retain and monetize relationships with consumers. Lenco Mobile offers brand owners the ability to design, manage, and execute mobile-based marketing campaigns through MMS messaging with improved messaging throughput, better quality, and reduced bandwidth usage on a per message basis. In addition to propriety MMS messaging solutions, the Company offers products and services such as high volume internet and mobile ad-impression serving, loyalty programs, Mobi Sites, mobile greeting cards, mobile statements, online support, search and database marketing. In addition, the Companya�s Jetcast, Inc. subsidiary provides products that make Internet broadcasting profitable for broadcasters and advertisers. Jetcasta�s RadioLoyaltya", ReplaceAdsa", UniversalPlayera" and Jetcast� brand streaming products eliminate costs and increase revenue for broadcasters and increase advertisersa� return on their advertising investment. Jetcasta�s products reach a potential Internet radio and television audience of more than 40.7 million people in the United States, and over 75 million worldwide. The Company is headquartered in the U.S. and has operations in Australia, Mexico, South Africa, South Korea, and the United Kingdom.

Forward Looking Statements.

This press release contains forward-looking statements, including expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Actual results may differ materially from those contained in the forward-looking statements in this press release. Neither Lenco Mobile Inc. nor any company mentioned in this release undertake any obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.