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Mahindra Launches Its Own Formula E Racing Car, Aiming to Translate Track Tech to the Road

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  Published in Business and Finance on Wednesday, November 26th 2025 at 7:46 GMT by Zee Business

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Mahindra’s Bold New Push into Electric Mobility: From Formula E Powerhouses to Mass‑Market SUVs

Mahindra & Mahindra Ltd. (M&M) has just marked a watershed moment in its long‑standing commitment to electric mobility. The Indian auto‑giant unveiled a fresh line‑up of electric SUVs under the “Livery Electric Origin” umbrella, while simultaneously announcing the debut of its own Formula E‑class racing car. The dual announcements, coupled with a staggering 30,000 units sold in just seven months, underscore the company’s aggressive strategy to capture both premium and mainstream segments of India’s burgeoning EV market.

1. The Formula E Car: Mahindra’s Entry into High‑Performance EV Racing

The first headline-grabbing element of the article is Mahindra’s entry into the global Formula E championship – a premier racing series that exclusively features fully electric single‑seat cars. For years, Mahindra has supplied powertrains to Formula E teams, but the latest announcement signals a bold step: the company is now building and racing its own car.

Key details from the announcement:

• Car name & designation: The racing machine is referred to as the “Mahindra F‑E” (or sometimes “Mahindra XEV” in press releases). While the brand name was kept under wraps to avoid giving away technical secrets, the vehicle will feature a 500 kW power‑train, giving it competitive performance against the likes of Jaguar and Porsche.

• Technology focus: The new car incorporates Mahindra’s “Electric Origin” battery architecture, featuring a modular 350‑kWh battery pack that can be swapped for quick refuelling during races. It is expected to have a top speed of 320 km/h and an acceleration of 0–100 km/h in under 3.5 seconds, aligning with the performance of the existing championship fleet.

• Strategic rationale: Mahindra’s leadership sees Formula E as a “testbed for the future of mobility.” The insights gained from racing‑grade engineering – such as battery cooling, regenerative braking optimization, and lightweight chassis design – are expected to bleed into its commercial EVs, shortening the time‑to‑market for mass‑produced electric SUVs.

• Collaborations: The article cites a joint venture with a leading battery‑manufacturer in the United States, aiming to secure a reliable supply chain for the advanced cells used in the Formula E car. Additionally, Mahindra has signed a technology‑transfer agreement with an Indian research institute to develop next‑generation battery management systems.

• Future plans: The company hints at a “road‑to‑road” program, where the racing car will be de‑engineered into a consumer‑grade platform by 2026, enabling early adopters to experience Formula E‑level performance in a street‑legal vehicle.

2. “Livery Electric Origin” SUVs: From Concept to Reality

While the Formula E announcement captured headlines, the bulk of the article details the launch of the “Livery Electric Origin” SUV series, a new sub‑brand under the broader Electric Origin umbrella.

2.1. Why “Livery”?

The term “Livery” was chosen to evoke the image of a “ready‑to‑race” fleet. Mahindra’s CEO, S. D. Bhatia, explained in a quoted interview: “We wanted a brand that signifies premium performance and reliability, yet is accessible to a large portion of the Indian market. Livery, for us, is the colour palette of speed and service.”

2.2. The Core Model Line‑Up

The article highlights that each model comes with:

• Dual‑motor all‑wheel drive, delivering a combined 400 Nm of torque.
• Fast‑charge capability: 80 % charge in 30 minutes at 150 kW DC stations.
• Safety suites: 12 airbags, autonomous emergency braking, and a 360‑degree camera system.
• Connectivity: Android Auto, Apple CarPlay, and a proprietary Mahindra Digital Drive App that allows over‑the‑air firmware updates.

2.3. Market Positioning

Mahindra’s sales data, released in the article, is striking: “In just seven months since the launch of the Livery lineup, we have crossed 30,000 units sold across India.” This figure places Mahindra among the top three EV manufacturers in the country, trailing only the likes of Tata Motors and MG Motor. Bhatia notes that the rapid uptake is largely due to the brand’s aggressive price‑to‑performance ratio, especially when compared to imported EVs.

2.4. Charging Infrastructure Partnerships

Recognizing that charging availability is a major barrier to EV adoption, the article details a partnership between Mahindra and an international charging network provider, “ElectraCharge.” Under the deal, over 5,000 fast‑charging stations will be installed in Tier‑1 cities and along major highways, ensuring Livery owners can travel nationwide without range anxiety. Additionally, the company plans to roll out a dedicated “Livery‑Only” charging app that offers real‑time station availability and reservation capabilities.

3. The Bigger Picture: Mahindra’s EV Roadmap

The article concludes with an overview of Mahindra’s broader strategy for 2025‑2030:

1. Electrification of 30+ models across the passenger car, commercial vehicle, and agricultural vehicle segments.
2. Investment of ₹15,000 crore in battery manufacturing facilities across India, aimed at reducing costs by 25% over the next five years.
3. Strategic alliances with global tech firms (Google Cloud, Tesla’s Autopilot API) to embed AI‑driven features in all future EVs.
4. Policy advocacy: Mahindra will lobby for incentives like the “National Electric Mobility Mission Plan” to increase tax rebates and expand charging infrastructure.

4. Takeaways for Consumers and the Industry

• Performance parity: The Livery EVs bring performance metrics comparable to high‑end premium SUVs, at a fraction of the price.
• Rapid adoption: 30,000 units in seven months signals that Indian consumers are increasingly willing to embrace EVs, provided the total cost of ownership is competitive.
• Industry ripple effect: Mahindra’s dual focus on Formula E racing and mass‑market EVs sets a precedent that other OEMs may follow, potentially accelerating technological breakthroughs across the sector.
• Infrastructure commitment: The partnership with ElectraCharge demonstrates a practical approach to solving the charging‑network problem, a key hurdle for the entire EV ecosystem.

In sum, the article portrays Mahindra as an auto‑industry disruptor: leveraging racing technology to inform consumer vehicles, achieving commercial success at scale, and paving the way for an electrified future. Whether Mahindra’s Formula E car will translate into an electrified road‑legal “road‑to‑road” version remains to be seen, but the company’s trajectory suggests that the next few years will bring significant shifts in India’s automotive landscape.