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Inside the Lyft CEO's plan to capitalize on the boomer economy with 4 main features

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Introducing Lyft Silver, which CEO David Risher says is "good for business" and "good for society."
Lyft's CEO, David Risher, has announced a strategic pivot towards serving the "boomer economy," targeting the growing demographic of seniors who are increasingly tech-savvy and seeking flexible transportation options. In an interview with Fortune, Risher highlighted the potential of this market, noting that by 2030, all baby boomers will be over 65, and many are looking to maintain their independence through services like Lyft. The company plans to introduce features tailored to older adults, such as easier-to-use interfaces, enhanced safety measures, and partnerships with healthcare providers to facilitate medical transportation. Risher believes that by focusing on this underserved segment, Lyft can not only boost its ridership but also contribute positively to the community by helping seniors stay connected and active.

Read the Full Fortune Article at:
[ https://fortune.com/2025/05/06/lyft-ceo-boomer-economy-silver/ ]