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How Warby Parker can help Target find its mojo again

Target is attempting to reignite consumer interest by launching collaborations with popular brands like Warby Parker and Champion, aiming to attract a younger demographic and boost sales. The retailer is focusing on exclusive product lines and limited-edition releases to create a sense of urgency and excitement among shoppers. This strategy is part of Target's broader effort to differentiate itself in a competitive retail landscape and recover from recent sales declines. By partnering with trendy and well-loved brands, Target hopes to not only drive foot traffic but also enhance its brand image and appeal to fashion-conscious consumers.

Read the Full Fortune Article at:
[ https://fortune.com/2025/02/27/target-rekindle-shopper-passions-warby-parker-champion-collaborations/ ]