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Breast pump startup Willow acquires assets of Elvie as UK women's health pioneer moves into administration

Women's health and its startups building connected breast pumps, period trackers, and other apps and hardware designed for women have collectively pulled
Willow, a startup known for its innovative breast pumps, has acquired the assets of Elvie, a UK-based women's health company, as Elvie moves into administration. This acquisition comes at a time when Elvie faced financial difficulties, leading to the appointment of administrators to manage its affairs. Willow's purchase includes Elvie's technology and intellectual property, aiming to expand its product offerings and market reach. The deal signifies a consolidation in the femtech sector, where companies are increasingly looking to merge or acquire to enhance their technological capabilities and market presence. This move also reflects the broader challenges and opportunities within the women's health technology market, where innovation is critical but financial sustainability remains a significant hurdle.

Read the Full TechCrunch Article at:
[ https://techcrunch.com/2025/03/28/breast-pump-startup-willow-acquires-assets-of-elvie-as-uk-womens-health-pioneer-moves-into-administration/ ]