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David's Bridal taps new CEO as it looks to become media company, build online marketplace

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David's Bridal, which has emerged from two bankruptcies, is working to become a media company and marketplace that uses vendors to produce and ship products.
David's Bridal, a major player in the wedding industry, has appointed Jim Marcum as its new CEO, replacing Kelly Cook, who will now serve as a strategic advisor. This leadership change comes as the company aims to transform into a broader media entity and develop an online marketplace. Marcum, who has a background in digital transformation from his time at Fleet Farm, is expected to leverage his experience to enhance David's Bridal's digital presence. The company, which has been navigating through financial challenges including a bankruptcy filing in 2018, is now focusing on expanding its reach through digital channels and potentially integrating media content to engage with customers beyond traditional retail.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/money/companies/david-s-bridal-taps-new-ceo-as-it-looks-to-become-media-company-build-online-marketplace/ar-AA1AiyOb ]