JACKSONVILLE, FL--(Marketwired - Apr 9, 2013) - Fortegra Financial Corporation (NYSE: [ FRF ]), an insurance services company providing distribution and administration services and insurance-related products, launched its new website domain: [ www.fortegrafinancial.com ].

The prior website, [ www.fortegra.com ] has been launched as the Company's direct to consumer website.

Investors and stockholders should use the new website domain to access any corporate-related information pertaining to financial or SEC filings, corporate governance or investor relations as well as information about the Company's brands, products and service offerings.

Fortegra, the new consumer-focused website is the channel through which the Company offers health, life and accident insurance, and income and device protection to consumers.

About Fortegra Financial
Fortegra Financial Corporation is an insurance services company that provides distribution and administration services and insurance-related products to insurance companies, insurance brokers and agents and other financial services companies in the United States. In addition, the Company sells insurance products and services directly to consumers. Fortegra Financial's brands include: Life of the South®, 4warranty, ProtectCELL, Continental Car Club™, Auto Knight Motor Club™, United Motor Club™, Consecta™, Pacific Benefits Group™, Bliss & Glennon™, South Bay Acceptance Corporation, Universal Equipment Recovery Group, and eReinsure™. For further information, please visit: [ www.fortegrafinancial.com ]